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The 20 Most Expensive Keywords in Google Ads: How Does Google Make Money?

What are the most expensive keywords? We used data from our Free Keyword Tool to find out!

Keyword Cost per Click (CPC)Insurance$54.91, Loans$44.28, Mortgage$47.12, Attorney$47.07, Credit$36.06, Lawyer$42.51, Donate$42.02, Degree$40.61, Hosting$31.91, Claim$45.51, Conference Call$42.05, Trading$33.19, Software$35.29, Recovery$42.03, Transfer$29.86, Gas/Electicity$54.62, Classes$35.04, Rehab$33.59, Treatment$37.18, Cord Blood$27.80

PPC Keywords with the Highest Costs

What is Google’s revenue model? Surprisingly, online pay-per-click advertising accounts for 97 percent of the total. We can’t get enough PPC at WordStream, so we decided to do some research and find out what the most expensive keywords in Google are. Some of our findings on the most popular and expensive PPC keywords were predictable, while others (such as cord blood and mesothelioma therapy) astounded us and our readers.

Do you want to learn more about Google advertising? Take a look at our infographic: What is Google AdWords, and how does it work?

 Top 10 Most Expensive Keywords are:

  1. Insurance
  2. Loans
  3. Mortgage
  4. Attorney
  5. Credit
  6. Lawyer
  7. Donate
  8. Degree
  9. Hosting
  10. Claim

You’ll notice that these top ten most expensive AdWords keywords deal primarily with financing and industries that manage vast sums of money. The fact that the educational keyword “degree” is one of the top ten most expensive Google keywords, right up with lawyers and credit, reminds us of the growing cost of education.

The next ten most expensive keywords complete our total list, resulting the top 20 most expensive keywords:

  1. Conference Call
  2. Trading
  3. Software
  4. Recovery
  5. Transfer
  6. Gas/Electricity
  7. Classes
  8. Rehab
  9. Treatment
  10. Cord Blood

There you have it: the most expensive keywords. If you’re thinking about getting into one of these industries, be prepared to pay a lot of money for the top keywords. While some may open treatment centres for the greater good, keep in mind that you’ll be in one of the most expensive niches, and your paid search marketing budget will suffer as a result of the high CPCs.

The most expensive SEM keywords may frustrate industry professionals, but they are the best keywords for Google, which earns 97 percent of its revenue from advertising on Google sites (AdWords, AdSense). The largest participant in search engine history pulled in $32.2 billion in total advertising income during the last four quarters.

Keywords with the Highest Ad Costs

In AdWords, the minimum bid per keyword is $5, although the high-cost keywords listed above are nowhere near that. The most costly PPC keywords can earn Google up to $50 per click. Google makes a lot of money from keyword advertising. Find out more about AdWords pricing here.

The most expensive niche groups paying for the most expensive keywords are industries with very high lifetime customer value; the most expensive AdWords keywords are in industries with a significant customer pay-off. In the end, even at $54 per click, the amount of money insurance firms make from an individual signing up for insurance makes high cost per click rates worthwhile.

Expensive Google Keyword Niches: Tips for Businesses
  • Are you debating whether or not to use AdWords? If you work in a field where the most expensive Google AdWords keywords cost a lot of money, you’ll want to be sure you’re following pay-per-click marketing best practises. Here are a few to remember:
  • AdWords Quality Score: A high AdWords Quality Score will help you cut your CPC and spend less for the most profitable keywords. Finding the correct keyword niches and breaking down large keyword lists into smaller, more segmented lists for which you can produce customised ad copy can increase your Quality Scores and keyword ranks.
  • Be Specific: Focus on terms that are 3-5 words long. You can come up with precise keyword suggestions using a Google AdWords keyword tool, which includes both broad and long tail keywords.
  • Use Negative Keywords: Irrelevant keywords result in expensive clicks that never lead to conversions, and negative keywords are critical when bidding on the most expensive keywords at $50 per click.
  • Prioritize relevancy
  • Landing Page Optimization: While most AdWords conversion rates hover around 2%, landing pages frequently convert at 20% or even 30% of the time. The key to landing page optimization is to keep experimenting with different offers and seeing how visitors react to them.

Expand into Display: The display network is a terrific method to create affordable clicks, especially if you’re wanting to raise brand recognition; and with tools like our Smart Ads Creator, you can get up and running on Display faster and more effectively than before.

What Are Google’s Revenue Sources?

Many people are startled to learn that online pay-per-click advertising accounts for 97 percent of Google’s revenue. We decided to delve further and figure out which terms generate the most revenue for Google.

How was the data for the study on the Most Expensive Keywords gathered?

We used data from our own huge keyword database and the Google Keyword Tool to calculate the top 10,000 most costly English-language keywords over a 90-day period for the Most Expensive Keywords Infographic.

The grand total keyword list was then divided into categories by theme, such as “Credit” or “Insurance.” Weighting the amount of keywords in each category, as well as the expected monthly search volume and average CPC for each keyword, was used to establish the largest keyword categories.

Why is it important to have a high Quality Score while bidding on competitive keywords?

Quality Score is critical for getting the most out of your AdWords expenditure and maximising your return on investment. Quality Score is especially important when bidding on competitive keywords because it can help you minimise your average cost-per-click.

If you’re worried about your Quality Score, try using the free AdWords Grader, a tool that lets advertisers analyse their PPC campaigns using key indicators like Quality Score. If your Quality Score is low, you can raise it by crafting more relevant ad copy and landing sites.

When bidding on expensive keyword categories, why are negative keywords useful?

Negative Keywords assist you in preventing unnecessary searches from triggering your adverts. Identifying them can help you figure out what kinds of keywords you’re likely to be matched against and clear out irrelevant keyword phrases, saving you money.

When bidding on expensive keywords, why is landing page optimization so important?

Conversion rates for well-optimized landing pages can be as high as 20% or even 30%. The key to landing page optimization is to experiment with various types of offers, test them, and observe how consumers react.

Why Is Being Specific When Bidding on Expensive Keywords Important?

By focusing on more particular keywords, you can ensure that you only pay for those that are relevant to your company. Choose keywords that are 3-5 words long and specific. Using a keyword tool to produce particular keyword suggestions can be beneficial, but make sure you’re just paying for phrases that are relevant to your business.

Is there any other research available on the most expensive Google keywords?

  • Yes, we’ve done several previous studies on Google’s earnings throughout the years. Take a look at:
  • Breaking Down Google’s 2011 Revenues
  • Where’s Mesothelioma, What is Cord Blood, and Other FAQs, our follow-up to this study.

What is the Google AdWords Minimum Bid Per Keyword?

The minimum keyword bid is 5 cents.

What is the maximum amount of money Google can make per click?

PPC keyword bids can earn Google up to $50 per click.

Which keyword category is the most expensive?

The most expensive keywords are those related to insurance. The Google AdWords keyword categories with the greatest volumes and costs, such as “insurance,” reflect firms with extremely high lifetime customer value – in other words, these industries are ready to pay a lot to gain a new customer since the long-term benefits are so great.

What is the highest cost-per-click (CPC) for insurance keywords?

The highest cost-per-click (CPC) for insurance keywords is $54.91.

What are the most expensive loan keywords in terms of CPC?

Loan keywords have the highest CPC of $44.28.

What are the most expensive keywords for mortgages in terms of CPC?

For mortgage keywords, the top cost-per-click is $47.12.

What is the highest cost-per-click (CPC) for attorney keywords?

Attorney keywords have the highest CPC of $47.07.

What is the highest cost per click for credit keywords that has ever been recorded?

The highest CPC for credit keywords is $36.06.

What is the highest cost-per-click (CPC) for lawyer keywords?

For lawyer keywords, the highest cost-per-click is $42.51.

What is the highest cost-per-click (CPC) for donation keywords?

The most expensive CPC for contribution keywords is $42.02.

What is the highest cost-per-click (CPC) for degree keywords?

For degree keywords, the highest cost-per-click is $40.61.

What is the highest cost-per-click (CPC) for hosting keywords?

The highest CPC for hosting keywords is $31.91.

What is the highest cost-per-click (CPC) for claim keywords?

The highest cost-per-click (CPC) for claim keywords is $45.51.

What is the average cost-per-click (CPC) for conference call keywords?

Conference Call keywords have the highest cost-per-click ($42.05.)

What is the Highest CPC for Trading Keywords?

Trading keywords has the highest CPC of $33.19.

What is the highest cost-per-click (CPC) for software keywords?

For software keywords, the highest cost-per-click is $35.29.

What is the highest cost-per-click (CPC) for recovery keywords?

For recovery keywords, the highest cost-per-click is $42.03.

What is the highest cost-per-click (CPC) for transfer keywords?

For transfer keywords, the highest known cost-per-click is $29.86.

What is the highest cost-per-click (CPC) for gas and electricity keywords?

The highest CPC ever recorded for gas and electric keywords is $54.62.

What is the highest cost-per-click (CPC) for classes keywords?

For class keywords, the highest cost-per-click is $35.04.

What is the most expensive CPC for rehab keywords?

$33.59 is the highest CPC for rehab keywords.

What is the highest cost-per-click (CPC) for treatment-related keywords?

For treatment keywords, the highest cost-per-click is $37.18.

What is the highest cost-per-click (CPC) for cord blood keywords?

The highest cost-per-click for core blood keywords is $27.80.



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