SEO, like all specialised business, has its personal distinctive set of terminology, definitions, and abbreviations.

This web optimization glossary compiles greater than 200 of the commonest phrases you might be more likely to hear and will certainly must know throughout your web optimization profession.

A | B | C | D | E | F | G | H | I | J | Okay | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y


Above the Fold

Content material that seems on a web site earlier than the person scrolls. Google created the Web page Format Algorithm in 2012 to decrease the rankings of internet sites that includes too many advertisements on this area.


Asynchronous JavaScript and XML is a kind of programming that permits a webpage to ship and obtain info from a server to vary that web page dynamically with out reloading.


A fancy laptop program utilized by search engines like google to retrieve information and ship outcomes for a question. Engines like google use a mixture of algorithms to ship ranked webpages through a outcomes web page based mostly on plenty of rating elements and indicators.

Algorithm Change

Some algorithmic adjustments go fully unnoticed. Nevertheless, the influence of a significant algorithmic change can normally be seen fairly rapidly, although the change typically takes a number of weeks to fully roll out. Algorithmic adjustments are available three varieties:

  • Algorithm Replace: The search engine adjustments sure indicators of an present algorithm.
  • Algorithm Refresh: The search engine re-runs an present algorithm utilizing the very same indicators as final time.
  • New Algorithm: The search engine provides a brand new algorithm to enhance search high quality. For instance: Google Panda, Google Penguin.

Alt Attribute

HTML code that gives info utilized by search engines like google and display readers (for blind and visually-impaired individuals) to grasp the contents of a picture.

Often known as: Alt Textual content


Accelerated Cellular Pages (AMP) is an open-source HTML framework that permits a desktop-first web page to be delivered sooner on cellular. It was used as a criterion to realize visibility within the information Prime Tales carousel.

The AMP emblem has since been faraway from search outcomes and Google introduced that AMP is now not a requirement for showing in Prime Tales. The emphasis is now on Core Net Vitals to measure sooner supply and web page loading and the affect of AMP is now questionable.


The science of gathering, analyzing, and deciphering information to take future motion based mostly on what has (or hasn’t) labored traditionally.

Additionally see: Google Analytics

Anchor Textual content

The clickable phrase or phrases of a hyperlink. This textual content is meant to offer contextual info to individuals and search engines like google about what the webpage or web site being linked to is about. As an illustration, in case you had been making a hyperlink to ship your guests to Search Engine Journal, “Search Engine Journal” is the anchor textual content.

Synthetic Intelligence (AI)

The science of constructing computer systems carry out duties that require human intelligence. Fairly than following a set of programmed guidelines (like an algorithm), an AI laptop system is mainly a digital mind that learns. AI may make and perform choices with out human intervention.


The mix of indicators search engines like google use to evaluate web sites and webpages for the needs of rating.

Creator Authority

Authority is an idea of utilizing the status and credentials of an individual who writes content material on-line as a rating issue. Initially, Google examined this together with Google+ however regardless of a number of patents filed, no proof helps writer authority as a rating issue.

Google is inserting emphasis on E-A-T to cut back disinformation on-line, particularly in YMYL niches resembling well being and finance. In these areas, constructing the authority of an writer is really helpful for a model to indicate credibility, even when it at present doesn’t affect rating.



Quick for business-to-business. In B2B web optimization, the shopping for cycle is longer, services are costlier, and the viewers is skilled decision-makers.


Quick for business-to-consumer. In B2C web optimization, the shopping for cycle is often shorter (although it nonetheless varies by business), services are (principally) cheaper, and shoppers are the viewers.

See: Inbound Hyperlink


The most well-liked search engine in China, Baidu was based in January 2000 by Robin Li and Eric Xu.


The identify of Microsoft’s search engine. Bing launched in June 2009, changing Microsoft Dwell Search (beforehand MSN Search and Home windows Dwell Search). Since 2010, Bing has powered Yahoo’s natural search outcomes as a part of a search deal Microsoft and Yahoo struck in July 2009.

Black Field

A fancy laptop program that’s poorly understood. Inputs and outputs could be noticed, however there is no such thing as a entry to the method itself because of its confidential nature. For instance, Google’s algorithm is a black field.

Black Hat

Dangerous techniques that go in opposition to Google’s Webmaster Pointers.

Additionally see: Webspam


A publication of content material, sorted in chronological order, with the latest content material showing on the high. The content material displays private or company pursuits, and could be written by a person or a bunch of contributors. Blogs had been initially referred to as internet logs or weblogs. Nevertheless, as “internet log may imply a server’s log recordsdata, the time period was complicated. To keep away from this confusion, the abbreviation “weblog was coined, and have become the frequent time period.

Bounce Fee

The share of web site guests who go away with out visiting one other web page on that web site. Bounce charges vary extensively relying on business and area of interest. Though bounce fee can point out potential content material or web site points, it isn’t a direct rating issue, based on Google.


See: Crawler, Googlebot

Branded Key phrase

When a person’s question contains an actual match, or variation, of a particular firm or model identify. As an illustration, “Search Engine Journal”, “SEJ”, “SearchEnginejournal.com”, and “Search Engine Journal web optimization 101 Information” are a number of examples of branded key phrases.

A navigational aspect that helps customers simply work out the place they’re inside a web site.

See: Web site Navigation

A hyperlink that results in a 404 not discovered. Sometimes, a hyperlink turns into damaged when:

  • An internet site goes offline.
  • A webpage is eliminated with out implementing a redirect.
  • The vacation spot URL is modified with out implementing a redirect.



A know-how that briefly shops internet content material, resembling photographs, to cut back future web page loading instances.

Cached Web page

A snapshot of a webpage because it appeared when a search engine final crawled it.

Canonical URL

An HTML code aspect that specifies a most well-liked web site URL, when a number of URLs have the identical or comparable content material, to cut back duplicate content material. Often known as canonicalization.


A rustic-code top-level area. As an illustration, an organization based mostly in the UK would have a site like this: www.instance.co.uk, the place uk is the ccTLD.


In Native web optimization, a quotation is any point out on-line of a model Identify, Tackle or Telephone quantity (NAP). Citations are normally present in directories, social community and group profiles, web site assets lists, or any point out of a model on-line that doesn’t embrace a hyperlink to the web site. NAPs can affect rating and visibility on Google maps.

Click on Bait

Content material that’s designed to entice individuals to click on, usually by overpromising or being deliberately deceptive in headlines, so publishers can earn promoting income.

Click on Depth

Click on depth is the variety of clicks it takes to get from the house web page, or an entrance web page, to a vacation spot web page on a web site. The extra clicks it takes, the much less probably Google will crawl the web page or it’ll rank.

Pages which might be the closest to the homepage are thought-about to be probably the most authoritative and the more than likely to be crawled and listed by Google.

Click on depth is essential for pages to be crawled effectively and for the movement of hyperlink fairness; due to this fact does affect rating not directly.

Click on-Via Fee (CTR)

The speed (expressed in a proportion) at which customers click on on an natural search end result. That is calculated by dividing the whole variety of natural clicks by the whole variety of impressions then multiplying by 100.


Displaying completely different content material or URLs to individuals and search engines like google. A violation of Google’s Webmaster Pointers.


Stands for Content material Administration System. An online-based utility that lets individuals create, add, and handle digital belongings.


How steadily two web sites (or webpages) are talked about collectively by a third-party web site, even when these first two gadgets don’t hyperlink to (or reference) one another. It is a approach search engines like google can set up topic similarity.

As an illustration, think about Search Engine Journal and Search Engine Roundtable by no means linked to or talked about one another. Nevertheless, different web sites and blogs would probably point out each SEJ and SER on lists of widespread search engine information publications.

To see this in motion, see: associated:https://www.searchenginejournal.com/ search engine journal

Code To Textual content Ratio

The quantity of textual content displayed on a web page in comparison with the quantity of code used to assemble the web page is named the code to textual content ratio. A better ratio of textual content to code is taken into account to offer a greater person expertise however will not be a direct rating issue.

Poorly written feedback, typically off-topic and self-promotional, posted by spambots within the hopes of getting a free (however in the end nugatory) hyperlink.


There are two forms of competitors:

  • Direct Rivals: Firms that promote comparable merchandise and/or providers, serve the identical wants, and goal the same viewers each on-line and offline.
  • web optimization Rivals: Firms that vie for a similar key phrases and natural search visibility, however with unalike services or products that deal with completely different wants and/or goal audiences.

Beneficial studying:

Content material

  • Phrases, photographs, movies, or sounds (or any mixture thereof) that convey info that’s meant to be distributed to and consumed by an viewers.
  • One of many two most essential Google rating elements (together with hyperlinks). Engines like google wish to reward content material that’s helpful, informative, beneficial, credible, distinctive, and fascinating with higher site visitors and visibility.

Content material is King”

A phrase typically utilized by audio system at conferences and writers on widespread web optimization (and digital advertising) publications. On this context, “content material is king” normally implies that content material is important so that you can have any web optimization, digital advertising, or enterprise success.

This phrase really dates again to a Invoice Gates essay, “Content material is King”, printed January 3, 1996.

Beneficial studying:


When a person completes a desired motion on a web site. Examples of conversions embrace:

  • Finishing a purchase order.
  • Including gadgets to a buying cart.
  • Finishing a type (e.g., requesting a demo, registering for a webinar/occasion).
  • Downloading premium content material (e.g., e book, whitepaper).
  • Subscribing to an electronic mail e-newsletter.
  • Video views.

Conversion Fee

The speed (expressed in a proportion) at which web site customers full a desired motion. That is calculated by dividing the whole variety of conversions by site visitors, then multiplying by 100.

Conversion Fee Optimization (CRO)

The method of enhancing the quantity or high quality of conversions that happen on a web site. Some widespread CRO techniques embrace testing adjustments to web site design, copy, photographs, value, call-to-action, and messaging.

Core Replace

When Google makes broad updates to its core algorithm. Google typically declares a particular theme to their updates, such because the Web page Expertise replace, however core updates are non-specific and occur a number of instances a yr.

Core Net Vitals

A set of metrics that measure the efficiency of the web page associated to person expertise. Core Net Vitals had been launched alongside the Web page Expertise replace as the principle indicators that point out a very good person expertise:

  • Largest Contentful Paint (LCP) – loading efficiency.
  • First Enter Delay (FID) – interactivity.
  • Cumulative Format Shift (CLS) – visible stability.

Google did verify Core Net Vitals as a rating issue however stated that relevance and different elements could also be extra essential.


The extent to which a relationship exists between two or extra components. Typically utilized in web optimization analysis to deduce relationships of variables on search rankings as a result of black field nature of algorithms. At all times bear in mind, nevertheless, that correlation ≠ causation.

Crawl Finances

The entire variety of URLs search engines like google can and wish to crawl on a web site throughout a particular time interval.

Beneficial studying:

Crawl Error

  • URLs {that a} search engine bot is unable to crawl.
  • URLs that return a standing code error.


A program search engines like google use to crawl the online. Bots go to webpages to gather info and add or replace a search engine’s index.

Often known as: Bot, Spider, Net Crawler


The method of gathering info, utilizing a crawler, from the billions of public webpages to replace, add, and arrange webpages in a search engine’s index.


Cascading Type Sheets describe how HTML components (e.g., colour, fonts) ought to seem on webpages and adapt when considered on completely different units.

Buyer Journey

All the potential moments (or touchpoints) at which a prospect is uncovered to or engages with a model. All of those interactions are designed to finally persuade, affect, and convert that prospect to turn into a buyer, consumer, or subscriber.

Although buyer journeys can fluctuate drastically by enterprise sort and business, usually it’s made up of 4 fundamental “phases”:

Consciousness > Consideration > Choice > Retention

Google’s Avinash Kaushik provides another framework:

See > Assume > Do > Care

Often known as: Shopping for Course of, Client Choice Journey, the Buyer Journey to On-line Buy, Advertising Funnel, Path to Buy, Buy Funnel



All of the exhausting numbers that characterize actual prospects – the who, what, the place, when, why, and the way – all of which is required to make knowledgeable choices about web optimization methods and techniques.

Useless-Finish Web page

A webpage that hyperlinks to no different webpages. So referred to as as a result of as soon as a person or bot arrives on this web page, there is no such thing as a place to maneuver ahead.

  • A hyperlink pointing to any webpage aside from the homepage.
  • A hyperlink pointing to content material inside a cellular app.

Deep Hyperlink Ratio

When an inner hyperlink factors on to a web page aside from the homepage on a web site, this is named a deep hyperlink. The ratio of deep hyperlinks in comparison with hyperlinks to your homepage is named deep hyperlink ratio.

It’s thought-about that having hyperlinks on to deep pages in a web site signifies high quality of content material on the positioning. The extra deep hyperlinks you will have the higher the positioning. There isn’t a proof to help that deep hyperlink ratio has any direct influence on rating.


When Google removes a web site or webpage, both briefly or completely, from search outcomes, particularly its search index. Google gives a Take away URLs software within the Search Console for voluntary instances; nevertheless, a web site may be de-indexed as punishment for violating Google’s Webmaster Pointers, within the type of a handbook motion.

Often known as: Delisting

Direct Visitors

In Google Analytics, customers that navigate on to the positioning by typing the URL straight into the browser or by clicking on a bookmark are generally known as direct site visitors. Google may even embrace into direct site visitors any site visitors sources it doesn’t acknowledge.


An inventory of internet sites, normally separated by associated classes and maintained by human editors. Relying on the listing, inclusion might be free or paid. Previously, hyperlinks from directories had been extremely wanted (e.g., DMOZ), resulting in widespread abuse and general devaluing of this form of hyperlink constructing.

Often known as: Net Listing, Hyperlink Listing


In case your hyperlink profile features a excessive variety of spammy, synthetic, or low-quality inbound hyperlinks which may be harming your rankings – and don’t have the power to get them eliminated for a official motive (e.g., the hyperlink exists on a web site you don’t have any management over) – you need to use Google’s Disavow Instrument software to inform Google to disregard these hyperlinks.


The Open Listing Mission. This human-edited listing of internet sites launched June 5, 1998 and closed March 17, 2017.


A hyperlink that doesn’t use the “nofollow” attribute. In different phrases, a hyperlink.


An internet site deal with – usually ending in an extension like .com, .org, or .web. For instance: www.searchenginejournal.com is the area of this web site.

Area Age

The date a site was registered on, to the present date is named area age. For instance, Search Engine Journal was registered on tenth June 2003, so it has a major area age.

It was as soon as thought-about {that a} higher area age gave a site extra authority, however this concept of area age as an affect on rating has since been dismissed.

Area Authority

  • The general “energy” of a web site, constructed up over time, which will help a brand new web page rank properly rapidly, even earlier than that content material has earned hyperlinks or engagement.
  • A rating, between 0-100, web optimization software program firm Moz makes use of to foretell the power of a web site to rank in search outcomes.

Beneficial studying:

Area Historical past

Any exercise, together with backlinks and web site constructed on a site beforehand is named area historical past.

If a earlier web site on a site acquired a penalty this may stay connected to the area and trigger points for the brand new proprietor.

It’s really helpful to all the time verify the area historical past earlier than you buy a site.

Doorway Web page

Webpages which might be created to rank in search engines like google for particular key phrases just for the aim of redirecting customers who click on on that web page to a special web site.


A search engine that was based September 28, 2008. It’s typically praised for its heavy concentrate on person privateness and a scarcity of filter bubbles (search personalization). DuckDuckGo depends on greater than 400 sources to serve its search outcomes, together with vertical search engines like google, its personal crawler, DuckDuckBot, Bing, and Yandex. In 2016, 4 billion searches had been carried out on DuckDuckGo.

Duplicate Content material

When a major quantity of content material contained on one webpage matches, or is extremely just like, content material that exists elsewhere on the identical web site or a very completely different web site.

Dwell Time

The period of time that elapses between when a person clicks on a search end result after which returns to the SERP from a web site. Quick dwell time (e.g., lower than 5 seconds) could be an indicator of low-quality content material to search engines like google.



Experience, Authoritativeness, and Trustworthiness was an idea taken from the Google Search High quality Evaluator Pointers and have become generally known as E-A-T.

E-A-T represents indicators that Google makes use of to find out high quality content material however it isn’t a direct rating issue.

Google has dedicated to stopping the unfold of disinformation, particularly from any websites working in Your Cash Your Life (YMYL) niches resembling finance or well being.


The shopping for and promoting of merchandise, all carried out on-line.

Beneficial studying:

A hyperlink that’s given by one web site to a different with out the recipient asking or paying for it.

Often known as: Pure Hyperlink.

.edu Hyperlinks

Instructional-focused establishments have a top-level area (TLD) of .edu. For instance, stanford.edu. A hyperlink from such a web site is named a .edu hyperlink.

Hyperlinks from .edu websites had been thought-about ‘exhausting to get’ and thought to have extra worth for hyperlink constructing. Because of this, hyperlink builders focused .edu hyperlinks till lots of the lesser-known .edu websites turned devalued by Google and any advantage of the hyperlink was ignored.

Engagement Metrics

Strategies to measure how customers are work together with webpages and content material. Examples of engagement metrics embrace:

  • Click on-through fee
  • Conversion fee
  • Bounce fee
  • Time on web page/web site
  • New vs. returning guests
  • Frequency and recency
  • Dwell time


Individuals, locations, organizations, web sites, occasions, teams, information, and different issues.

Additionally see: Data Graph

See: Outbound Hyperlink


For sure queries, normally questions (i.e., who/what/the place/when/why/how), Google typically exhibits a particular block above the natural search outcomes. This field incorporates a abstract (within the type of paragraph, listing, desk, or video), in addition to the publication date, web page title, hyperlink to the webpage from which the reply originated, and URL.

Often known as: Place Zero.

Beneficial studying:


How simply the content material on a web site could be found, each internally (by customers) and externally (by search engines like google).

First Hyperlink Precedence

An idea in inner linking is that Google treats hyperlinks in another way if there are two hyperlinks on an online web page pointing to the identical web page. It was thought Google would contemplate the anchor textual content from the primary hyperlink to have extra affect.

There isn’t a definitive proof for a way Google treats the identical hyperlink on a web page. When including hyperlinks to a web page, it’s really helpful to do that on a user-first foundation and apply the hyperlink to anchor textual content the place it’s related.

Hyperlinks that seem within the backside part (or “footer) of a web site.

See: Web site Navigation


Freshness refers back to the age of content material printed on-line.

It’s thought-about that Google offers pBlan-kriority to contemporary content material in some niches for some queries relying on sure elements. For instance, searches associated to COVID bulletins or sports activities outcomes.

Question Deserves Freshness (QDF) is a part of the Google algorithm that determines when a question ought to present up-to-date info, particularly in breaking information, recurring occasions, info queries, and product queries.



The search engine based by Larry Web page and Sergey Brin in September 1998. Google marked a radical departure from human-edited internet directories, counting on internet crawling know-how and a fancy algorithm to research hyperlinking patterns to rank web sites. Google is the most-used search engine in practically each nation on the earth.

Google Analytics

A free internet analytics program that can be utilized to trace viewers habits, site visitors acquisition sources, content material efficiency, and rather more.

Go to: Google Analytics

Google Bomb

A follow meant to make a web site rank primary for a stunning or controversial search phrase. This was completed by having a lot of web sites hyperlink to a sure webpage with particular anchor textual content to assist it rank for that time period.

For instance, in 2003 President George W. Bush’s White Home bio ranked primary on a seek for “depressing failure.”


The net crawling system Google makes use of to seek out and add new web sites and webpages to its index.

Google Dance

A time period used beginning in 2002 for the risky time frame throughout which Google up to date its search index, roughly each month.

Google Hummingbird

A Google search algorithm that was formally introduced in September 2013 after it had been in use for a month. The aim of Hummingbird was to raised perceive the total context of queries (i.e., semantic search), moderately than sure key phrases, as a way to present higher outcomes.

Beneficial studying:

Google Panda Algorithm

A significant Google algorithm replace that originally rolled out in February 2011, it was adopted by quite a few subsequent updates. The purpose of Google Panda was to cut back the visibility of low-value content material, typically produced by “content material farms. In 2016, Panda turned a part of Google’s core rating algorithm.

Beneficial studying:

Google Penguin Algorithm

A significant Google algorithm that launched in April 2012, it was adopted by a sequence of updates and refreshes. The purpose of Penguin was to cut back the visibility of overly-optimized websites, or websites that excessively abused sure spammy techniques (e.g., constructing low-quality hyperlinks, key phrase stuffing). In 2016, Penguin began working in real-time as part of Google’s core algorithm.

Beneficial studying:

Google Pigeon Replace

The identify (given by the web optimization business, not Google) of a major Google native search replace launched July 24, 2014. The purpose of Pigeon was to enhance the accuracy and relevance of native searches by leveraging extra conventional Google rating indicators and enhancing distance and finding rating parameters.

Beneficial studying:

Google RankBrain

A significant Google algorithm change formally launched in October 2015, though it had been in testing for months earlier than this. With RankBrain, Google added machine studying to its algorithm and has been referred to as the third most essential rating sign. In June 2016, it was revealed that RankBrain has been concerned in each question and has an influence on rankings.

Beneficial studying:

Google Sandbox

A theorized and debated (however by no means confirmed by Google) “ready interval” that forestalls new web sites from seeing the total advantage of their optimization efforts. Sometimes, this impact is witnessed most frequently with new websites focusing on aggressive key phrases and may solely be overcome when the positioning features sufficient authority.

Google Search Console

Google’s Search Console provides a number of useful options, together with the power to observe websites for indexing errors and web site velocity. These pages are additionally used to speak handbook motion notifications.

Beneficial studying:

Google Search High quality Rater Pointers

Google makes use of a doc of pointers for its inner High quality Raters to reference when manually reviewing web sites.

The unique inner doc was confidential after which Google publicly launched the Search High quality Rater Pointers on-line which is up to date infrequently.

Info within the doc is a information to creating high quality content material and options the idea of E-A-T. The rules usually are not a listing of any direct rating elements.

An internet site the place you possibly can discover information visualizations on the most recent search traits, tales, and matters.

Go to: Google Developments

Beneficial studying:

Google Webmaster Pointers

Google’s steering on good web site optimization practices, in addition to “illicit” practices that can lead to handbook motion. Merely:

  • Make distinctive, beneficial, and fascinating web sites and webpages for customers, not search engines like google.
  • Keep away from tips and methods that deceive customers and are meant solely to enhance search rankings.

Beneficial studying:

.gov Hyperlinks

Authorities organizations have a top-level area (TLD) of .gov. For instance, usa.gov. A hyperlink from such a web site is named a .gov hyperlink.

Solely authorities entities within the US can apply and acquire a .gov TLD. Different international locations have their very own country-specific model, resembling .gov.uk.

Authorities TLD domains are tightly regulated and trusted sources of data. For that reason, a hyperlink from a .gov area is taken into account to have vital worth and has been focused by hyperlink spam.

Grey Hat

A supposed “grey” space between methods that adhere to Google’s Webmaster Pointers, however then add a component that bends the principles slightly.

Visitor Running a blog

A preferred hyperlink constructing tactic that entails growing content material for different web sites in change for a backlink pointing at your individual pages.

Often known as: Visitor Posting.



HTML heading tags (H1-H6) separate content material into sections, based mostly on significance, with H1 being crucial and H6 being the least essential. Headline tags ought to be used naturally and may incorporate your goal key phrases the place related, as doing so could present a small web optimization profit.


An H1 tag.

Head Time period

A preferred key phrase with excessive search quantity that’s normally troublesome to rank for.

Often known as: Head Key phrase, Quick-Tail

Hidden Textual content

Any textual content that may’t be seen by a person that’s meant to control search rankings by loading webpages with content-rich key phrases and replica. This method is in opposition to Google’s Webmaster Pointers and can lead to a handbook motion. For instance, including textual content that’s:

  • Too small to learn.
  • The identical colour because the background.
  • Utilizing CSS to push the textual content off-screen.

Hilltop Algorithm

Influenced by the HITS Algorithm, and added to Google’s algorithm in 2003, Hilltop assigned “professional” standing to sure web sites or webpages printed a few particular matter that additionally hyperlink to unaffiliated pages about that matter.

Beneficial studying:

  • Hilltop: A Search Engine based mostly on Professional Paperwork (Krishna Bharat & George Mihaila)

HITS Algorithm

Hyperlink-Induced Subject Search is a hyperlink evaluation algorithm that assesses a price not simply based mostly on content material and inbound hyperlinks (authorities), but in addition its outbound hyperlinks (hubs).

Beneficial studying:


The default, or introductory webpage, of a web site.

.htaccess File

A server configuration file that can be utilized to rewrite and redirect URLs.


Stands for Hypertext Markup Language. HTML tags are particular code components that can be utilized to enhance the effectiveness of web optimization for webpages and web sites.


The Hypertext Switch Protocol is how information is transferred from a pc server to an online browser.


Hypertext Switch Protocol Safe makes use of a Safe Sockets Layer (SSL) to encrypt information transferred between a web site and internet browser. HTTPS is a minor Google rating issue.

Hub Web page

An authoritative central useful resource (e.g., web page or article), devoted to a particular matter (key phrase), that’s regularly up to date and linked to, and likewise hyperlinks out to topically-relevant webpages.


Inbound Hyperlink

A hyperlink to a webpage that originates from an exterior web site. For instance, if Search Engine Journal had been to hyperlink to Google, that will depend as an inbound hyperlink on Google’s aspect; if Google had been to hyperlink to Search Engine Journal, that will be an inbound hyperlink on SEJ’s aspect.


The database search engines like google use to retailer and retrieve info gathered through the crawling course of.


How simply a search engine bot can perceive and add a webpage to its index.

Listed Web page

A webpage that has been found by a crawler, has been added to a search engine index, and is eligible to look in search outcomes for related queries.

Info Structure

How a web site is organized and the place numerous content material and navigational components are positioned on webpages.

Info Retrieval

The method of looking for info (e.g., textual content, photographs, video) from a big database after which presenting probably the most related info to an finish person.

Inner Hyperlink

See: Web site Navigation

IP Tackle

An Web Protocol Tackle. IP addresses could be:

  • Shared: Quite a few web sites share an deal with inside one server or a bunch of servers (a.ok.a., digital internet hosting).
  • Devoted: An internet site has its personal deal with.

Neither will enable you rank higher; nevertheless, a devoted IP deal with can enhance web site velocity.


JavaScript (JS)

A programming language that makes it attainable to dynamically insert content material, hyperlinks, meta information, or different components, on web sites. JavaScript can probably make it troublesome for search engine bots to crawl and index webpages and enhance the time it takes for webpage to load for customers.


Key phrase

The phrase, phrases, or phrase that an web optimization skilled or marketer targets for the aim of matching and rating for what customers are looking for. The phrases used on webpages will help search engines like google decide which pages are probably the most related to indicate in natural outcomes when a searcher enters a question. Key phrases normally characterize matters, concepts, or questions.

Often known as: Keyphrase.

Key phrase Cannibalization

A sort of self-competition that happens when a number of pages from one web site rank for a similar question on a SERP. This can lead to a decrease CTR, diminished authority, and decrease conversion charges than from having one consolidated webpage that ranks properly.

Beneficial studying:

Key phrase Density

How typically a phrase or phrase seems throughout the content material of a webpage. At greatest, this unproven idea is outdated, if ever actually mattered to search engines like google. There isn’t a superb proportion that may assist a webpage rank higher.

Key phrase Analysis

The method of discovering any related matters, topics, and phrases searchers enter into search engines like google, in addition to the quantity and competitors degree of these phrases. This follow is made attainable by quite a lot of free and paid instruments.

Key phrase Prominence

When a key phrase is positioned as excessive as attainable on an online web page to affect rating for a search time period.

Utilizing a key phrase inserted firstly of a web page, for instance within the first paragraph, does ship a powerful sign to Google in regards to the web page.

Key phrase prominence does work as a rating sign if the theme of the web page is aligned with the key phrase.

Key phrase Stemming

In language and grammar, phrases are constructed round a variation upon a root or stem. For instance, buying, shopped, retailers are all variations of the stem ‘store’.

When attempting to rank for a time period resembling ‘store’, utilizing variations of the phrase on the web page (buying, shopped) will all be thought-about the identical stem key phrase by Google. This additionally applies to plurals resembling bikes/bikes or fly/flies.

Key phrase stemming is Google’s potential to grasp the variations of a key phrase and is a part of its algorithm.

Key phrase Stuffing

Including irrelevant key phrases, or repeating key phrases past what’s pure, to a webpage within the hopes of accelerating search rankings. This spam tactic is in opposition to Google’s Webmaster Pointers and can lead to a handbook motion.

Data Graph

An entity database Google makes use of to floor information and data on individuals, locations, and issues (a.ok.a., entities) – and their connections – in a Data Panel or carousel on the high of search outcomes on related queries.

Data Panel

A field that seems on the high of, or on the proper rail (desktop solely), of Web page 1 of Google’s search outcomes for related queries. This panel incorporates information and data on individuals, locations, and issues, in addition to hyperlinks to associated web sites or Google searches.


Stands for key efficiency indicator. A measurement methodology companies use to gauge whether or not advertising and enterprise targets, targets, and objectives are being reached.


Touchdown Web page

  • Any webpage {that a} customer can navigate to.
  • A standalone webpage that’s designed to seize leads or generate conversions.

Latent Semantic Indexing (LSI)

An info retrieval methodology designed to assist search engines like google establish the proper context of a phrase. LSI doesn’t play a helpful position in web optimization at the moment.

See: Google Latent Semantic Indexing


An individual who could or will not be considering your product(s) and/or service(s). A lead willingly shares their electronic mail deal with (and normally different private or contact info) in change for one thing they deem of worth from the web site.


A connection between two web sites constructed utilizing HTML code. A hyperlink permits customers to navigate to web sites, social networks, and apps. Hyperlinks play a essential position in how search engines like google consider and rank web sites.

Often known as: Backlink.

Hyperlink Bait

Deliberately provocative content material that’s meant to seize individuals’s consideration and entice hyperlinks from different web sites.

Hyperlink Constructing

A course of designed to get different trusted and related web sites to hyperlink to your web site to assist enhance your natural search rank and visibility. Hyperlink constructing could be achieved by:

  • Conducting outreach to media shops, bloggers, influencers, and site owners.
  • Attracting editorial hyperlinks naturally, by publishing numerous forms of high-quality or sensational content material.
  • Paying for them. For instance, you possibly can receive hyperlinks through sponsored content material, paid opinions, or paying for a particular sort of hyperlink to look on one other web site.
  • Forging partnerships.
  • Manually. As an illustration, you hyperlink collectively numerous properties you handle or personal, or add your web site to on-line directories or assessment websites.

Hyperlink Fairness

The worth of inbound hyperlinks, when it comes to relevance, authority, and belief.

Hyperlink Farm

When a bunch of internet sites hyperlink to one another, normally utilizing automated packages, within the hopes of artificially growing search rankings. A spam tactic.

Often known as: Hyperlink Community, Weblog Community, Non-public Weblog Community

Hyperlink Juice

A time period you must by no means use in public or on-line.

Did you imply…: Authority or PageRank

Hyperlink Profile

Each sort of hyperlink that factors to a selected web site. The standard of a web site’s hyperlink profile can fluctuate extensively, relying on how they had been acquired and the anchor textual content used.

Hyperlink Stability

The place a hyperlink stays on a web page constantly for a time frame with out being modified or up to date.

Google did apply for a patent that referred to hyperlink churn and the way typically the hyperlinks on a web page had been modified, however there is no such thing as a proof that hyperlink stability has any affect on rating.

Hyperlink Velocity

How rapidly (or slowly) a web site accumulates hyperlinks. A sudden enhance in hyperlink velocity might probably be an indication of spamming, or might be because of viral advertising or doing one thing newsworthy (both deliberately or unintentionally).

Hyperlinks, Inner

Hyperlinks that navigate from one web page to a different web page on the identical area. Inner hyperlinks could be inserted on a web page, in the principle navigation menu, or within the sitemap.

Inner hyperlinks can be utilized to point the significance of a web page on a web site. For instance, a web page that’s straight linked from the house web page in comparison with a web page that’s 4 clicks from the homepage.

Inner hyperlinks are essential as a result of Googlebot crawlers observe inner hyperlinks to navigate your web site and discover new pages.

Hyperlinks, NoFollow

In a hyperlink, rel=”nofollow” is an attribute added to the hyperlink to indicate that you’re not passing any credit score or endorsement to the web page you might be linking to

Nofollow was initially launched by Google to restrict remark spam and devalued all nofollow hyperlinks, however they’ve since modified how the directive works.

Nofollow is now thought-about a ‘trace’ which suggests they could nonetheless use some details about linking patterns, however usually, nonetheless settle for that no weight ought to be handed via the hyperlink.

Hyperlinks, Outbound or Exterior

An exterior or outbound hyperlink is a hyperlink from a web page on x area web page to a web page on y area. For instance, a hyperlink from searchenginejournal.com/google to google.com/about-us

It was thought-about that exterior hyperlinks to authority websites added worth to a web page as a result of it demonstrates that the web page is well-researched and is utilizing trusted sources.

Exterior hyperlinks usually are not thought-about to have any affect on rating and may solely be used to quote sources the place related.

Log File

A file that data customers’ info, resembling IP addresses, sort of browser, Web Service Supplier (ISP), date/time stamp, referring/exit pages, and variety of clicks.

Log File Evaluation

The method of exploring the info contained in a log file to establish traits, administer the positioning, monitor person’s motion across the web site, collect demographic info, and perceive how search bots are crawling the web site.

Lengthy-Tail Key phrase

  • Extremely particular multiple-word phrases that always show larger buy intent.
  • Much less widespread key phrases which have low search quantity which might be normally simpler to rank for.


Machine Studying

A subset of Synthetic Intelligence through which a system makes use of information to be taught and modify a fancy course of with out human intervention.

Guide Motion

Google’s time period for a penalty. Google will take handbook motion on a web site after a human reviewer (i.e., a Google worker) manually opinions a web site to verify whether or not it has didn’t adjust to Google’s Webmaster pointers. Penalized web sites can both be demoted or eliminated totally from search outcomes. Guide actions could be assessed to your entire web site or simply sure webpages.

Meta Description

A tag that may be added to the “head part of an HTML doc. It acts as an outline of a webpage’s content material. This content material isn’t utilized in rating algorithms, however is commonly displayed because the “snippet that seems within the search outcomes. Correct and fascinating descriptions can enhance natural click-through fee.

Meta Key phrases

A tag that may be added to the “head part of an HTML doc. Including a bunch of key phrases right here gained’t enable you rank – search engine algorithms have ignored this tag for rating functions for years because of abuse (within the type of key phrase stuffing).

Meta Tags

Info that seems within the HTML supply code of a webpage to explain its contents to search engines like google. The title tag and meta description are probably the most generally used forms of meta tags in web optimization.


A option to measure exercise and efficiency as a way to assess the success (or lack thereof) of an web optimization initiative.


Pure Hyperlink

See: Editorial Hyperlink

Damaging web optimization

A uncommon however malicious follow the place webspam methods are used to hurt the search rankings of one other web site, normally a competitor.

Beneficial studying:

Area of interest

A selected market or space of curiosity consisting of a small group of highly-passionate individuals.

Noarchive Tag

A meta tag that tells search engines like google to not retailer a cached copy of your web page.

Nofollow Attribute

A meta tag that tells search engines like google to not observe one particular outbound hyperlink. That is achieved in instances when a web site doesn’t wish to go authority to a different webpage or as a result of it’s a paid hyperlink. The nofollow attribute seems to be like this:

<a href=”http://www.instance.com/” rel=”nofollow”>Anchor textual content goes right here</a>

Noindex Tag

A meta tag that tells search engines like google to not index a particular webpage in its index.

Nosnippet Tag

A meta tag that tells search engines like google to not present an outline together with your itemizing.

“(not offered)”

After search engines like google moved to safe search in 2011, key phrase information was faraway from Google Analytics, changed with “(not offered)” – thus making it unattainable to know which queries had been liable for guests discovering a web site.

Beneficial studying:


Off-Web page web optimization

Demand era and model consciousness actions that happen exterior of a web site. Along with hyperlink constructing, promotion techniques can embrace social media advertising, content material advertising, electronic mail advertising, influencer advertising, and even offline advertising channels (e.g., TV, radio, billboards).

On-Web page web optimization

These actions all happen inside a web site. Along with publishing related, high-quality content material, on-page web optimization contains optimizing HTML code (e.g., title tags, meta tags), info structure, web site navigation, and URL construction.

Natural Search

The pure, or unpaid, listings that seem on a SERP. Natural search outcomes, that are analyzed and ranked by algorithms, are designed to present customers probably the most related end result based mostly on their question.

Orphan Web page

Any webpage that’s not linked to by another pages on that web site.

Outbound Hyperlink

A hyperlink that directs guests to a web page on a special web site than the one they’re at present on.



In line with Google: “PageRank is the measure of the significance of a web page based mostly on the incoming hyperlinks from different pages. In easy phrases, every hyperlink to a web page in your web site from one other web site provides to your web site’s PageRank. Not all hyperlinks are equal.” The algorithm was named after Google co-founder Larry Web page.

Beneficial studying:

Web page Velocity

The period of time it takes for a webpage to fully load. Web page velocity is rating issue.


A webpage is loaded in a browser.

Paid Search

Pay-per-click ads that seem above (and sometimes beneath) the natural outcomes on search engines like google.


Stands for Non-public Weblog Community.

See: Hyperlink Farm.


Stands for Moveable Doc Format file. PDFs can comprise textual content, photographs, hyperlinks, movies, and different components.

Beneficial studying:


See: Guide Motion


A fictionalized illustration of a super web site customer or buyer – their demographics, habits, wants, motivations, and objectives – all based mostly on precise information.

Often known as: Purchaser Persona, Advertising Persona


When search engines like google use search historical past, internet shopping historical past, location, and relationships to create a set of search outcomes tailor-made to a particular person.


Hypertext Preprocessor is a scripting language used to create dynamic content material on webpages.


Engines like google purpose to cut back the natural search rankings of content material that infringes on copyright. Google launched a filter in 2012 that reduces the visibility of web sites reported for quite a few DMCA-related takedown requests.

Beneficial studying:


When, after getting into a question, a searcher bounces backwards and forwards between a SERP and the pages listed in these search outcomes.

Additionally see: Dwell time


See: Rank

PPC (Pay Per Click on)

A sort of promoting the place advertisers are charged a specific amount (normally decided by bid, relevance, account historical past, and competitors) each time a person clicks on the advert. Combining PPC and web optimization can lead to extra SERP actual property, clicks, and conversions. Additionally, PPC information can inform your web optimization technique, and the reverse can also be true.



Stands for question deserves freshness, the place a search engine may determine to indicate newer webpages in search outcomes (moderately than older pages) if a selected search time period is trending, maybe as a result of a information occasion has resulted in a surge in searches on that matter.

Beneficial studying:

High quality Content material

Content material that helps you efficiently obtain enterprise or advertising objectives (e.g., driving natural site visitors or social shares, incomes high search rankings, producing leads/gross sales).

High quality Hyperlink

An inbound hyperlink that originates from an authoritative, related, or trusted web site.


The phrase, phrases, or phrase {that a} person enters right into a search engine.

Often known as: A search.



The place a webpage seems throughout the natural search outcomes for a particular question.

Rating Issue

A person part which contributes to a fancy sequence of algorithms that decide the place webpages ought to seem with the natural search outcomes for a particular question. For years, Google has stated that its algorithms “depend on greater than 200 distinctive indicators” to assist customers discover probably the most related webpage or reply.

Often known as: Rating Sign.

Reciprocal Hyperlinks

When two web sites conform to change hyperlinks to at least one one other.


A method that sends a person (or search engine) who requested one webpage to a special (however equally related) webpage. There are two forms of redirects:

  • 301: Everlasting
  • 302: Momentary


URL information that identifies the supply of a person’s webpage request.


The method of asking a search engine to return a web site or webpage(s) to its search index after de-indexing.


A approach search engines like google measure how carefully related the content material of a webpage is aligned to match the context of a search question.

Repute Administration

The follow of crafting a constructive on-line notion of a model or particular person – together with in search outcomes and on social media – by minimizing the visibility of detrimental mentions.

Often known as: On-line Repute Administration, Public Relations

Responsive Web site

An internet site designed to mechanically adapt to a person’s display dimension, whether or not it’s being considered on a desktop or cellular gadget.

Wealthy Snippet

Structured information could be added to the HTML of a web site to offer contextual info to the major search engines throughout crawling. This info can then be displayed within the SERPs, leading to an enhanced itemizing, generally known as a wealthy snippet.

Beneficial studying:


The Robots Exclusion Protocol (or Normal) is a textual content file, accessible on the root of a web site, that tells search engine crawlers which areas of a web site ought to be ignored.

Return on Funding (ROI)

A option to measure the efficiency of web optimization actions. That is calculated by dividing how a lot income you earned through natural search by the price of the whole funding, then multiplying by 100.



A type of microdata which, as soon as added to a webpage, creates an enhanced description (generally generally known as a wealthy snippet), which seems in search outcomes.


A method used to repeat web site content material or info utilizing a pc program or script. Engines like google, resembling Google, scrape information as a way to construct a searchable index of internet sites.

Often known as: Net scraping.

Search Engine

A pc program that allows customers to enter a question as a way to retrieve info (e.g., recordsdata, web sites, webpages) from that program’s index (i.e., an online search engine, resembling Google, indexes web sites, webpages, and recordsdata discovered on the World Extensive Net). A search index is constructed and up to date utilizing a crawler, with gadgets being analyzed and ranked by a sequence of algorithms.

Additionally see: Baidu, Bing, DuckDuckGo, Google, Yahoo, Yandex

Search Engine Advertising (SEM)

An umbrella time period for growing a web site’s visibility in search engine outcomes pages, encompassing each paid and natural actions.

Search Engine Optimization (web optimization)

The method of optimizing a web site – in addition to all of the content material on that web site – so it’ll seem in distinguished positions within the natural outcomes of search engines like google. web optimization requires an understanding of how search engines like google work, what individuals seek for (i.e., key phrases and keyphrases), and why individuals search (intent). Profitable web optimization makes a web site interesting to customers and search engines like google. It’s a mixture of technical (on-page web optimization) and advertising (off-page web optimization).

See: On-Web page web optimization, Off-Web page web optimization

Search Engine Outcomes Web page (SERP)

The web page search engines like google show to customers after conducting a search. Sometimes, search engines like google present about 10 natural search outcomes, sorted by relevance. Relying on the question, different search options could also be proven, together with:

  • AdWords Advertisements (above and beneath the natural search outcomes)
  • Featured snippets (a.ok.a., Place Zero)
  • Pictures
  • Data panels
  • Native Pack (with map)
  • Information
  • Associated questions
  • Associated searches
  • Buying outcomes
  • Sitelinks
  • Tweets
  • Movies

Often known as: SERPs, when referring to a number of search engine outcomes pages.

Search Historical past

Engines like google monitor each search customers conduct (textual content and voice), each webpage visited, and each advert clicked on. Engines like google could use this information to personalize the outcomes for signed in customers.

Often known as: Net Shopping Historical past.

Share of Voice

What number of impressions a model receives within the SERPs for search phrases when in comparison with the whole impressions that the model’s opponents obtain for those self same search phrases.


As much as six algorithmically-chosen hyperlinks that seem beneath the itemizing for a similar web site of a top-ranked natural search end result. Pages could be blocked from showing as sitelinks throughout the Search Console or Bing Webmaster Instruments.

Often known as: Deep Hyperlinks (Bing).


An inventory of pages on a web site. There are two forms of sitemaps:

  • HTML: The sort of sitemap, usually organized by matters, helps web site customers navigate a web site.
  • XML: The sort of sitemap gives crawlers with a listing of webpages on a web site.

Sitewide Hyperlinks

A hyperlink that seems on each web page of a web site, usually in a sidebar or footer of blogs or web sites that use templates.

Social Media

Platforms (web sites and apps) the place customers can work together with one another, in addition to create, share, and eat content material.

Social Sign

Any elements that show authority and affect on widespread social networking web sites. For instance, the social authority of a person on Twitter.

Though many correlation research have indicated that socials indicators influence rankings (e.g., variety of Likes/shares a bit of content material receives), Google has publicly acknowledged that social indicators usually are not a direct rating issue. Fashionable websites which have numerous social media engagement are inclined to rank properly for different causes.


See: Webspam


See: Bot

Break up Testing

A managed experiment used to match at the very least two webpages to measure the results of a special variable on conversions. After the pages are proven for a protracted sufficient time frame to web site guests to assemble an sufficient quantity of efficiency information, a “winner” could be declared.

Often known as: A/B Testing.

SSL Certificates

A digital certificates used for web site id authentication and to encrypt info despatched to the server utilizing Safe Sockets Layer know-how.

Standing Codes

The response codes despatched by a server at any time when a hyperlink is clicked, a webpage or file is requested, or a type is submitted. Frequent HTTP standing codes essential to web optimization:

  • 200 (OK)
  • 404 (Not Discovered)
  • 410 (Gone)
  • 500 (Inner Service Error)
  • 503 (Service Unavailable)

Cease Phrase

A steadily used phrase. For instance: a, at, for, is, of, on, the. Engines like google have, previously, ignored these phrases to save lots of time/assets when indexing. Engines like google have advanced drastically because the early days, and cease phrases typically are significant, so this isn’t one thing to fret a lot about for web optimization functions.

Beneficial studying:


A separate part that exists inside a fundamental area. For instance: http://jobs.searchenginejournal.com/ is a subdomain that exists inside the principle area of https://www.searchenginejournal.com/



Organizing and categorizing a web site to maximise content material findability and assist customers full desired on-site duties.

Time on Web page

An inexact estimation of how lengthy a person spent taking a look at a selected webpage. Pages with excessive exit charges can drastically skew this information.

Title Tag

An HTML meta tag that acts because the title of a webpage. Sometimes, the title tag is the title search engines like google use when displaying search listings, so it ought to embrace strategic and related key phrases for that particular web page. The title tag also needs to be written so it is smart to individuals and attracts probably the most clicks. Sometimes, title tags ought to be lower than 65 characters.

Prime-Stage Area (TLD)

The extension of a given internet deal with. These embrace:

There are additionally many extra business and country-specific choices.

Often known as: gTLD (Generic Prime-Stage Area); Area Extension.


The individuals (and typically bots) who go to your web site.


Typically applies to the historical past of a site (e.g., whether or not it cites or options professional sources, builds a constructive status, adheres to Webmaster Pointers).


A hyperlink evaluation approach used to separate good “respected seed pages” from internet spam.

Beneficial studying:


Person-Generated Content material (UGC)

Any type of content material – movies, weblog posts, feedback, opinions, and so on. – that’s created by customers or prospects.

Common Search

When search engines like google pull information from a number of speciality databases to show on the identical SERP. Outcomes can embrace photographs, movies, information, buying, and different forms of outcomes.

Often known as: Blended Search.

Unnatural Hyperlink

Any hyperlinks Google identifies as suspicious, misleading, or manipulative. An unnatural hyperlink can lead to Google taking handbook motion in your web site.


A uniform useful resource locator is the particular string of characters that result in a useful resource on the net. The time period URL is normally short-hand for the letter-based internet deal with (e.g., www.searchenginejournal.com) entered right into a browser to entry a webpage.

URL Parameter

The values added to a URL as a way to monitor the place site visitors comes from (i.e., which hyperlink somebody clicked on to find your web site or webpage). Right here’s an instance of a URL parameter (bolded):


Often known as: Question String.


How simple it’s for individuals to make use of your web site. Web site design, browser compatibility, incapacity enhancements, and different elements all play a job in enhancing usability and making your web site accessible for as many individuals as attainable.

Person Agent

Net crawling software program.

Person Expertise (UX)

The general feeling customers are left with after interacting with a model, its on-line presence, and its product/providers.


Vertical Search

A specialised sort of search the place the main target is simply on a particular matter, sort of content material, or media. For instance, YouTube (video), Amazon (buying), Kayak (journey), Yelp (enterprise opinions).

Digital Assistant

A bot that makes use of pure language processing to carry out duties, resembling conducting internet searches. As an illustration, Apple’s Siri or Microsoft’s Cortana.


The prominence and positions a web site occupies throughout the natural search outcomes.

Voice Search

A sort of voice-activated know-how that permits customers to talk into a tool (normally a smartphone) to ask questions or conduct a web-based search.



A doc that exists on the World Extensive Net and could be considered by internet browsers.

Web site

A group of webpages hosted collectively on the World Extensive Net.

Web site Navigation

How a web site connects its webpages to assist guests navigate that web site. Web site navigation is available in a number of completely different varieties, together with:

  • Most important Navigation: The foremost matters or topics your web site is concentrated on. As an illustration, on SEJ our Most important Navigation consists of web optimization, Information, PPC, Content material, and Social.
  • Secondary Navigation: Subjects associated to the principle navigation. As an illustration, on SEJ secondary navigation contains hyperlinks to webinars, podcasts, guides, SEJ Summit, and different matters.
  • Footer Navigation: Sometimes this contains hyperlinks to pages that comprise essential informational assets a few model or enterprise. These pages normally aren’t essential for rating functions. For instance, SEJ’s footer navigation hyperlinks to our About Us web page, privateness coverage, and our numerous social profiles.
  • Associated Hyperlinks: This space normally seems in the proper rail or beneath content material. It is likely to be referred to as “Most Fashionable,” “Most Learn,” or “Trending Now.”
  • Content material Hyperlinks: Hyperlinks that seem inside your fundamental content material (e.g., articles, touchdown pages).
  • Breadcrumb Navigation: This kind is much less widespread than it as soon as was. Basically, every webpage exhibits a “path” to assist rapidly inform guests the place they’re in your web site. For instance: Residence > web optimization > Hyperlink Constructing > What Is Web site Navigation?

Often known as: Inner Hyperlinks (or Inner Linking), Web site Structure


Any strategies that exist solely to deceive or manipulate search engine algorithms and/or customers.

Often known as: Black Hat web optimization, Spam, Spamdexing, Search Spam

White Hat

Techniques that adjust to Google’s Webmaster Pointers.

Phrase Depend

The entire variety of phrases that seem throughout the copy of content material. Too little (or skinny) content material generally is a sign of low-quality to search engines like google.


A preferred running a blog and content material administration system.



Extensible Markup Language is a markup language search engines like google use to grasp web site information.

XML Sitemap

An inventory of all of the pages on a web site that search engines like google must know.



Yahoo was born in April 1994 and was an extremely widespread search engine and portal within the ’90s. Yahoo search was principally human-powered, at the very least till June 2000 when a then-unknown search engine referred to as Google started powering Yahoo’s natural search outcomes. That deal continued till 2004, when Yahoo began utilizing its personal search know-how. Since 2010, Yahoo’s natural search outcomes have been powered by Microsoft’s search engine, Bing.


The most well-liked search engine in Russia, Yandex was based September 23, 1997 by Arkady Volozh and Ilya Segalovich.

Featured Picture: Blan-k/Shutterstock


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