TikTok has confirmed itself greater than the newest trending social craze.

In actual fact, the short-form video sharing social community has emerged as a key participant within the shopper path to buy, significantly for product discovery.

Trying to make the enterprise case for TikTok as a part of your personal digital advertising and marketing combine?

You’re going to want some data-backed reasoning to justify the funding.

Try these fascinating TikTok statistics and details you need to use to get your advertising and marketing staff or consumer onboard.

TikTok’s Person Base Is Huge…

And it’s nonetheless rising.

  • TikTok has over 1 billion month-to-month lively customers, as of September 2021.
  • TikTok was the #1 downloaded app each worldwide and within the U.S. in 2021.
  • TikTok now has extra GenZ customers than Instagram and is predicted to surpass Snapchat in 2023.
  • U.Okay. customers spend probably the most time on the platform at a median of 27.3 hours per 30 days, whereas U.S. customers spend 25.6 hours TikToking and Canadians 22.6 hours.

Who Makes use of TikTok?

Past demographics, understanding the mindset of TikTok customers will help decide who your potential viewers could also be and what content material will greatest resonate with them.

Listed below are a number of fascinating issues we find out about who TikTok customers are and what they need:

  • 64% of worldwide customers say they are often their true selves on TikTok.
  • 53% of customers worldwide say they belief others to be their actual selves on TikTok.
  • 56% of TikTok customers say they submit movies on the platform that they wouldn’t submit wherever else.
  • 59% of worldwide customers, on common, say they really feel a way of group when they’re on TikTok.
  • 70% of worldwide customers say TikTok is a platform they might suggest to others.
  • 78% of customers agree that the very best manufacturers on TikTok are ones that share their concepts and work along with customers.
  • 44% of every day TikTok customers need branded content material to be enjoyable and entertaining.

TikTok Is Pulling Viewers From Different Sorts Of Media

TikTok utilization is impacting media consumption in different channels and platforms, as these details show:

  • 35% of TikTok customers say they’ve spent much less time watching TV or video content material since they began utilizing TikTok.
  • 41% of Gen Z customers say they’ve reduce down on podcast listening since becoming a member of TikTok, and 33% say they watch much less TV.
  • 79% of worldwide TikTok customers say content material on TikTok is exclusive or completely different, and 68% discover promoting content material particularly to be distinctive or completely different from any aggressive platform.
  • 73% of worldwide customers say they really feel a deeper connection to manufacturers they work together with on TikTok, in comparison with different platforms.

If you happen to aren’t connecting with the viewers on TikTok, you can be lacking out on worthwhile alternatives to get discovered.

TikTok Customers Give The Content material Their Full Consideration

TikTok customers are usually absolutely engaged and tune the remainder of the world out once they’re utilizing the platform.

  • 46% of customers have interaction with TikTok content material with out every other distractions.
  • 84% of TikTok customers say they arrive throughout content material to which they’ll relate on the platform.
  • 77% of customers worldwide say they learn the feedback on the posts and movies on TikTok.
  • 10.85 minutes: the typical consumer session size, making TikTok probably the most participating of all social media apps.

How will you profit from these moments it’s important to make an impression? Try these TikTok advertising and marketing greatest practices and tricks to get you began.

TikTok Customers Show Nice Industrial Intent

Getting in entrance of a big viewers could also be flattering however is fairly pointless from a advertising and marketing perspective except these persons are open to turning into prospects.

That is one other place TikTok excels.

  • 92% of customers say that after watching a TikTok, they take motion equivalent to liking the content material, sharing it with buddies, following the model, or researching or shopping for a product.
  • 60% of worldwide TikTok customers say they comply with manufacturers on TikTok.
  • 50% of Gen Z customers say they comply with the creator after watching TikToks.
  • 52% of TikTok customers worldwide say they seek for merchandise or store on the platform.
  • 67% of TikTokers say the content material has impressed them to buy even once they weren’t trying to take action.
  • 39% of customers say that “lifting their spirits” is a key consider TikTok buying choices.
  • Shopper spending on TikTok elevated by 77% in 2021.

How Customers Spend Their Solo Time On TikTok

TikTok customers lengthy to be entertained, educated, and impressed by the content material they have interaction. Right here’s how they spend their time, in response to the TikTok Advertising Science World ‘Time Effectively Spent’ examine by Kantar:

  • 71% watch movies on TikTok.
  • 69% use TikTok to seek out different creators to comply with.
  • 60% use TikTok to seek out new recipes and DIY initiatives.
  • 59% use TikTok to study present occasions and traits.

TikTok Is Social, Too

TikTok is a good place for households and buddies to co-create and uncover new traits collectively, as nicely. Kantar’s analysis discovered that that is what customers are doing once they’re having fun with TikToks collectively:

  • 67% are sharing movies.
  • 66% take part in TikTok hashtag challenges with household and buddies.
  • 65% participate in traits and pranks.
  • 61% message their buddies.
  • 57% use TikTok to study new dance strikes.
  • 56% are filming new TikToks.
  • 55% are creating authentic content material.

TikTok Promoting Statistics

Is TikTok a very good place to speculate social promoting finances? Contemplate these details:

  • The common TikTok marketing campaign ROAS was 2X the median marketing campaign efficiency benchmark in commissioned research.
  • Campaigns within the U.S. noticed a 14% increased paid media ROAS versus all digital media measured in a current Nielsen Media Combine Mannequin Meta Evaluation.
  • Adverts created for TikTok with creator partnership achieved 65% increased 2-second view charges, in response to first-party meta-analysis and third-party analysis.
  • Calls to motion (CTAs) in TikTok textual content have proven to supply a 152% elevate in conversion in contrast to people who don’t give viewers a transparent subsequent step to take.
  • Product use and comedy drive a 24% enhance in TikTok adverts being watched to the tip.
  • Advert recall was 24% increased for TikTok-specific branded content material created in collaboration with creators in a TikTok examine.
  • 312% elevate in conversion: the results of taking pictures TikTok movies at 720p decision or increased, as in comparison with lower-res clips.

Many customers appear happy with the promoting expertise on supply at TikTok, as 45% of “heavy” customers stated that promoting blends in with different content material.

You possibly can study extra about TikTok search adverts (at present in beta) right here.

TikTok provides a free 4-part course to assist advertisers profit from their funding within the platform, too.

Matt Southern takes a have a look at the TikTok Techniques course and share TikTok promoting greatest practices right here.

Key Takeaways

TikTok is right here to remain and is value no less than looking at as a part of your advertising and marketing combine.

It isn’t a fad, and the viewers shouldn’t be restricted to at least one slender group or demographic. TikTok has grow to be mainstream, and the individuals who use it show a very good degree of business intent.

TikTok is a two-way channel the place customers anticipate a dialog and don’t wish to be “bought.”

Customers wish to be educated, entertained, and engaged. Entrepreneurs who can obtain that may discover a extremely motivated viewers open to product discovery, procuring, and sharing suggestions with household and buddies.

Wish to study extra?

Featured picture: Shutterstock/Chaay_Tee


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