Meta launched its newest extensively considered content material report displaying what the most well-liked posts have been for the second half of 2021.

As well as, the report contains statistics about content material that tends to be shared, a listing of hottest domains, and essentially the most considered hyperlinks, pages, and posts seen by customers in america.

Meta is transitioning to a brand new methodology for reporting essentially the most extensively considered content material.

For this report, Meta selected to point out outcomes primarily based on the previous methodology and the brand new strategy.

Meta used “content material views” and “viewers” as the highest metrics for producing the extensively considered content material report.

One of many vital adjustments is up to date standards for hyperlinks included within the extensively considered hyperlinks report. Now, a hyperlink should generate a preview as a way to be thought-about a considered hyperlink.

Extensively Considered Hyperlinks

Fb said essentially the most extensively considered hyperlinks mirrored the large pursuits of Fb customers in matters resembling humor, tradition, and do it your self topics.

That stated, based on the brand new methodology of the extensively considered hyperlinks report, 30% of the highest 20 most generally considered hyperlinks have been generated by inauthentic conduct and spam.

Inauthentic conduct is when customers misrepresent themselves or artificially increase their content material utilizing ways resembling a number of Fb accounts.

The highest two most generally considered hyperlinks, with mixed views of 59.3 million views got here from the identical web site.

In truth, the identical domains accounted for all 30% of the highest hyperlinks blocked for inauthentic conduct.

The 30% of inauthentic conduct hyperlinks managed to generate 112.2 Million views earlier than Fb stepped in and blocked them.

Screenshot Of High Two Most Extensively Considered Hyperlinks

Most Viewed LinksPicture Credit score: Screenshot from transparency.fb.com/knowledge/widely-viewed-content-report/, Could 2022.

The non-spam prime twenty listing consists of:

  1. Non-public YouTube Video
  2. YouTube Video – Political
  3. TMZ Article About Bob Saget
  4. Dot Gov Covid Take a look at Web page
  5. TikTok
  6. NBC Information Article
  7. BBC Information article
  8. USPS Covid Take a look at Website
  9. Fox Information Detroit Canine Rescue Article
  10. HuffPost Superbowl Halftime Article
  11. Offline Parked Area (ranked #15 with 12.3 million views)
  12. ComicBook.com article
  13. BuzzFeedNews article
  14. ScreenRant article

Most In style Posts

Meta additionally printed statistics about the most well-liked posts.

  • 85.3% of views got here from posts shared by folks’s associates, from Teams folks had joined, or Pages that they had adopted
  • 49.1% Posts from adopted associates and folks
  • 20.5% Posts from joined teams
  • 15.7% Posts from adopted pages
  • 11.7% Posts from unconnected posts
  • 3% Different

Most Extensively Considered Posts

Maybe a commentary on what passes for leisure within the twenty first century, the most well-liked put up on Fb for the second half of 2022 was a brief video of a lady at a sports activities area strolling up an aisle randomly shoving folks she handed.  The put up obtained 68 million views.

High Publish On Fb

Top Post on FacebookPicture Credit score: Screenshot from transparency.fb.com/knowledge/widely-viewed-content-report/, Could 2022.

The remainder of essentially the most extensively considered posts have been on the same train-wreck stage of content material.

Fb Transparency Report

The largest takeaway is perhaps that Fb is getting higher at blocking spam websites if just one website managed to infiltrate the highest twenty most generally considered hyperlinks.

Or it might be that this one website was actually, actually good at inauthentic conduct and shut out the opponents.

It could be attention-grabbing if sooner or later Meta launched the highest 100 most generally considered hyperlinks so {that a} larger image of what’s occurring at Fb might be considered.

High 20 lists like those Meta shared give solely a partial view and as such, appears to be solely partially clear.


Learn the Extensively Considered Content material Report

Extensively Considered Content material Report: What Folks See on Fb

Learn the Full Meta Transparency Report

Transparency Report, Second Half 2021

Featured Picture: Master1305/Shutterstock


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