Google Adverts is launching a handful of recent options, together with a straightforward approach for companies to create video adverts.

Google Adverts’ Liaison Ginny Marvin pronounces video creation is now out there within the asset library:

Extra options embody a central library for artistic property and a brand new software for including voice-overs to YouTube adverts.

Google Adverts Video Creation Software

Companies can create video adverts in minutes utilizing one among Google’s new templates.

The video advert creation software has 14 templates to select from, that are all designed round completely different goals.

There are templates for highlighting merchandise, selling gross sales occasions, triggering app downloads, and extra.

Google states in a weblog publish:

“The templates are made for YouTube, that means they’ve optimum pacing, model and product placements and outstanding calls to motion. They’re designed to assist your advert stand out and drive outcomes. With templates guiding you, the complexity of making a video disappears and you’ll spend extra time growing your messaging, viewers insights or marketing campaign technique.”

Making a video advert is so simple as filling a template with photographs, textual content, and model colours. You can too add music from Google’s audio library or an automatic voice-over.

Add a Voice-Over To YouTube Video Adverts

Utilizing Google’s AI applied sciences, a brand new function for advertisers converts textual content enter into natural-sounding speech to overlay on YouTube video adverts.

Google boasts that the voice-overs are “close to human high quality” and “optimized for promoting.”

You possibly can entry this function within the Google Adverts asset library. As proven beneath, you have to enter a script and choose from one among seven voices.

Google Makes It Easy To Create Video AdsScreenshot from assist.google.com/google-ads, July 2022.

Now each one among your video adverts can have a voice-over, together with adverts which are already uploaded.

Automated voice-overs can be found in English, Filipino, French, Hindi, Indonesian, Korean, Malaysian, Mandarin, Spanish, and Swedish.

Google Adverts Asset Storage

Google is introducing a centrally situated asset library to enhance how photographs and movies are organized, accessed, and created.

Google Makes It Easy To Create Video AdsScreenshot from assist.google.com/google-ads, July 2022.

This function is most helpful for advertising groups the place a number of members are collaborating on the identical campaigns.

In a weblog publish, Google states:

“With the asset library, photographs and movies can be found to customers throughout your Google Adverts account in a visual-first expertise. You and your colleagues can view, import and set up artistic property from each previous and current campaigns. This makes sharing, collaboration and consistency simple.”

A centrally situated asset library eliminates the necessity to add property greater than as soon as. You possibly can entry the identical photographs and video throughout all campaigns.

This function is on the market in Efficiency Max, Discovery, App, Native, Show campaigns, and a few advert extensions.


Sources: Google Adverts Assist, Google Adverts & Commerce Weblog.

Featured Picture: Screenshot from weblog.google/merchandise/ads-commerce, July 2022. 



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