Google Patent for Modifying Outcomes Based mostly on Generic Rankings

Invoice Slawski not too long ago known as consideration to a patent that describes a approach to apply generic scores to content material as a part of a means of modifying search outcomes.  The patent applies to go looking outcomes, media content material, books, web sites and video games and describes a approach to present modified search outcomes the place among the outcomes are blocked from being displayed.

The patent mentions the phrase “search outcomes” 95 occasions and the phrase “search consequence” 40 occasions.

So in case you are excited by search, then this patent could also be of curiosity, notably in case your follow of search encompasses textual content, video, audio and different types of media.

Caveat About Google Patents

Google information many patents but it surely not often confirms whether or not or not the algorithm described within the patent is in use within the search outcomes.

At this level no one is aware of whether or not the algorithms described on this patent are at present in use or will likely be in use.

Tips on how to Perceive this Patent

With a view to perceive any patent (or analysis paper) it’s at all times a good suggestion to start out studying from the start of the doc. The start of the doc is the place it tells you what the patent is about.

Individuals who scroll by way of the patent to find the “attention-grabbing components” are likely to misunderstand what the patent is about as a result of they don’t know the context of these “attention-grabbing components.”

So if we start initially of the doc, the patent summary tells us what the patent does and the way it does it.

The Drawback that the Patent Solves

The part of the patent titled, Background, tells us the issue that this patent solves.

It states that customers are excited by accessing content material from everywhere in the world. However the issue with getting that content material is that completely different ranking methods apply in each nation.

Here’s what the issue that the patent says it solves:

“Customers are excited by accessing content material (e.g., tv applications, films, books, movies, music, information articles, Internet sites, and many others.) that originates from many alternative international locations, areas, or different teams.

Every nation, area, or group could use a special ranking system used to point content material which incorporates materials (e.g., violence, pornography, and many others.) or which can be unsuitable for explicit ages.

Nevertheless, it may be obscure the ranking methods of various international locations to filter content material.

Accordingly, it’s fascinating to offer new strategies, methods, and media for presenting content material based mostly on a generic content material ranking.”

What the Patent Does

The summary in the beginning of the patent lists a number of issues that the invention described by the patent does.

It begins by stating that it’s a approach to current content material based mostly on generic scores.

“Strategies, methods, and media for presenting content material based mostly on a generic ranking are supplied.”

Generic Rankings

One of many outstanding options of this patent is the way it takes localized scores, scores from completely different international locations after which converts them into what Google calls, “generic scores.”

Generic scores is a standardized ranking system that an algorithm can use to rank and present the content material {that a} consumer requires.

On this means the algorithm can apply a scores customary no matter what nation the consumer is in.

Within the beneath description, the patent makes use of the title “Course of 700” to characterize the algorithm.

The patent states:

“Course of 700 can convert the content material scores related to the obtained search outcomes to generic content material scores….

As a particular instance, in cases the place a country-specific content material ranking is a United States content material ranking of “TV-G,” course of 700 can decide that the generic content material ranking is to be “appropriate for all ages.

Course of 700 can use any appropriate info and/or approach(s) to transform a country-specific content material ranking to a generic content material ranking.”

How the Course of Does What it Does

Subsequent it goes on to checklist the various things that the invention does.

This half is attention-grabbing as a result of it gives the background info for understanding what it does and the way it does it.

I’ve reformatted the outline to make it simpler to grasp.

That is the way it explains what the patent does:

“In some implementations, the strategy includes:

• receiving search outcomes;
• figuring out country-specific content material scores related to the search outcomes;
• changing the country-specific content material scores to generic content material scores related to the search outcomes;
• figuring out that at the least one search result’s to be blocked based mostly on the generic content material scores and a user-selected generic content material ranking restriction;
• in response to figuring out {that a} search result’s to be blocked, eradicating the search consequence from the search outcomes to create modified search outcomes;
• inflicting the modified search outcomes to be introduced;
• receiving a number of content material from the introduced search outcomes;
• figuring out a country-specific content material ranking related to the chosen content material;
• changing the country-specific content material ranking to a generic content material ranking;
• figuring out that the chosen content material is to not be blocked based mostly on the generic content material ranking and the user-selected generic content material ranking restriction; and inflicting the chosen content material to be introduced.”

There are twenty one issues listed that this invention does.

Here’s a restated (and reformatted) model of the above description that’s discovered within the part of the patent known as Claims.

Out of the 21 claims made for the patent, that is the primary declare:

“A way for presenting content material based mostly on a generic content material ranking, the strategy comprising:

• receiving a number of search outcomes akin to a search question;
• figuring out location-specific content material scores related to the a number of obtained search outcomes;
• changing, utilizing a {hardware} processor, the location-specific content material scores to generic content material scores related to the a number of search outcomes by transmitting an indicator of the location-specific content material scores to a server and receiving, from the server, the generic content material scores;
• figuring out that at the least one search result’s to be blocked based mostly on the generic content material scores related to the a number of search outcomes and a user-selected generic content material ranking restriction;
• in response to figuring out that at the least one search result’s to be blocked, eradicating the at the least one search consequence from the a number of search outcomes to create modified search outcomes; and inflicting the modified search outcomes to be introduced.”

The opposite 20 claims go into tremendous element of how the primary declare is achieved, like declare quantity 8:

“A system for presenting content material based mostly on a generic content material ranking…”

The place the Course of Occurs

The patent describes the gadgets {that a} consumer will use when retrieving the content material that’s topic to being ranked by scores.

That is vital as a result of it tells us what the context of the scores and rankings are.

The context is accessing the content material by way of cell gadgets, desktop gadgets, but in addition by way of gadgets like televisions.

That is what the patent says are examples of consumer gadgets the place the ratings-ranked content material will likely be proven:

“Consumer machine …can embody any a number of consumer gadgets appropriate for receiving and/or presenting content material.

For instance, in some implementations, consumer machine …can embody cell gadgets, resembling a cell phone, a pill pc, a laptop computer pc, a automobile (e.g., a automotive, a ship, an airplane, or every other appropriate automobile) leisure system, a conveyable media participant, or every other appropriate cell machine.

As one other instance, in some implementations, consumer machine …can embody non-mobile gadgets resembling a desktop pc, a set-top field, a tv, a streaming media participant, a recreation console, or every other appropriate non-mobile machine.”

The Sorts of Content material that’s Rated and Ranked

The patent describes the sorts of content material that’s rated and it appears to cowl virtually each type of content material that there’s at the moment.

The patent describes a means of receiving content material after which ranking that content material. The content material that’s obtained and rated may be search outcomes, web sites, films and even books.

Here’s what it says:

“In some implementations, the mechanisms described herein can obtain content material (e.g., search outcomes, media content material, books, Internet sites, and/or every other appropriate content material) from completely different international locations, areas, and/or teams, and might convert a particular content material ranking related to the content material to a generic content material ranking.”

Subsequent it describes utilizing a user-selected content material ranking to rank the content material. For instance, if somebody is on their cellphone they usually need one thing that’s child-safe.

The patent describes the method:

“In some implementations, the mechanisms can decide a user-selected generic content material ranking restriction and might decide whether or not the obtained content material is to be blocked based mostly on the user-selected generic content material ranking restriction and the generic content material ranking akin to the obtained content material.

In some implementations, in response to figuring out that the content material is to not be blocked, the mechanisms could cause the content material to be introduced on a consumer machine.”

Takeaway About Modified Search Outcomes

One thing that isn’t broadly understood is that there are various methods to rank a search consequence, and people rating features don’t at all times occur within the rating engine the place conventional rating elements like hyperlinks and so forth occur.

That is the state of affairs the place a consumer asks a question and Google ranks outcomes after which the algorithm modifies the search outcomes and exhibits the modified search outcomes.

The phrase “modified search outcomes” is repeated twenty occasions on this patent.

“…eradicating the at the least one search consequence from the a number of search outcomes to create modified search outcomes; and inflicting the modified search outcomes to be introduced.”

That is one thing to remember when analyzing the search outcomes and making an attempt to grasp why one thing is ranked. It’s not at all times due to “rating elements” as a result of there are various different rating associated processes occurring.

Citations

Learn Invoice Slawski’s Article:

Generic Content material Rankings Based mostly on Location

Learn the Search Modification Based mostly on Generic Rankings Patent

Strategies, methods, and media for presenting content material based mostly on a generic ranking

View the Patent Illustrations