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Since WordPress launched in 2003, it’s held the dominant share of the Content material Administration Methods market.
At the moment, the favored platform stands at 64.1% market share, based on W3Techs, which gives probably the most respected and reliable information supply.
On this report, you’ll study in regards to the measurement of the CMS market, the way it has advanced over the previous decade, how totally different content material administration methods stack up in opposition to each other, and why this issues for somebody working in web optimization.
How Massive Is The CMS Market?
In accordance with W3Techs, 68.9% of internet sites have a CMS, and Netcraft experiences 1.15 billion stay hostname web sites.
From this, we will assume that the present market measurement for content material administration methods is roughly 796 million web sites.
High 10 Content material Administration Methods (CMS) By Market Share (Globally)
| High 10 CMS, Could 2022 | Launched | Sort | Market Share | Utilization | |
|---|---|---|---|---|---|
| No CMS | 33.10% | ||||
| 1 | WordPress | 2003 | Opensource | 64.10% | 42.90% |
| 2 | Shopify | 2006 | SaaS | 6.40% | 4.30% |
| 3 | Wix | 2006 | Saas | 3.40% | 2.30% |
| 4 | Squarespace | 2004 | Saas | 3.00% | 2.00% |
| 5 | Joomla | 2005 | Opensource | 2.50% | 1.60% |
| 6 | Drupal | 2001 | Opensource | 1.90% | 1.20% |
| 7 | Blogger | 2008 | Opensource | 1.30% | 0.90% |
| 8 | Bitrix | 1999 | Free | 1.20% | 0.80% |
| 9 | Magento | 2012 | Saas | 0.90% | 0.60% |
| 10 | Webflow | 2013 | SaaS | 0.90% | 0.60% |
Information from W3techs, Could 2022
What Is The Most Broadly Used CMS?
Picture from Search Engine Journal, June 2022*Graphs are separated as a result of dominance of the WordPress market share:
- WordPress market share has elevated 16% since 2011 however declined by 2% this 12 months.
- Wix has elevated 17% this 12 months.
- Squarespace has elevated 11% this 12 months.
WordPress has held the dominant market share nearly since its launch in 2003.
Since 2011, that place has been comparatively regular – nearly stagnant. In 11 years, it’s elevated solely by 16% to 64.1%.
Picture from Search Engine Journal, June 2022Between 2011 – 2022:
- Web sites with no CMS system have declined by 57%.
- Web sites with WordPress have elevated by 227%.
Joomla vs. Drupal vs. WordPress Market Share
- Since 2011, Joomla has decreased its market share by 77%.
- Since 2011, Drupal has decreased its market share by 69%.
Joomla and Drupal between them used to carry 17% CMS market share, which has slumped to 4.4%.
This decline has seen them drop from positions 2 and three to five and 6, as Wix and Squarespace have risen and at last outmoded them this 12 months.
That’s fairly a decline for Joomla, which could not have had the identical market share as WordPress however, as much as 2008, had extra search curiosity, based on Google Tendencies.
Screenshot from Google Tendencies, June 2022Why did these well-liked content material administration methods decline a lot?
It’s probably as a result of energy of third-party assist for WordPress with plug-ins and themes, making it far more accessible.
The expansion of web site builders, equivalent to Wix and Squarespace, signifies that small companies need a extra easy managed resolution. And, they’ve began to nibble market share from the underside.
Web site Builders Market Share, Wix vs. Squarespace
Screenshot from W3 Techs.com, June 2022- Wix has elevated 17% this 12 months, from January to Could.
- Squarespace has elevated 11% this 12 months, from January to Could.
If we have a look at the web site builders, their vital progress is a powerful indication of the place the market may go sooner or later.
From 2011 to 2022:
- Wix grew by 3,678%.
- Shopify grew by 2,033%.
- Squarespace grew by 1,400%.
Once we examine the 16% progress of WordPress during the last 11 years to the opposite gamers, that progress for the CMS behemoth turns into much more flattened and stagnant.
Why is that taking place?
SaaS internet builders equivalent to Wix and Squarespace don’t require coding information and supply a hosted web site that makes it extra accessible for a small enterprise to get an internet presence shortly.
No want to rearrange a internet hosting resolution, set up a web site, and arrange your personal e mail. An internet builder neatly does all this for you.
WordPress shouldn’t be generally known as an advanced platform to make use of, nevertheless it does require some coding information and understanding of how web sites are constructed.
Then again, a web site builder is a a lot simpler path to market, with out the necessity to perceive what is going on within the again finish.
Take into account that, throughout the pandemic, a lot of the inhabitants labored from residence, resulting in extra curiosity and a spotlight positioned on how being on-line might be a supply of revenue.
Elementor is a WordPress-based web site builder utilized by 17.2% of all of the web sites that use WordPress.
It additionally has considerably extra market share than Wix and Squarespace mixed.
Nonetheless, as a result of it’s a third-party plug-in and never a CMS, it isn’t listed within the High 10 CMS above.
If we examine the amount of visitors to the variety of CMS, we will see that WordPress is within the golden part, up and to the best, clearly favored by websites with extra visitors.
Drupal matches into a distinct segment of fewer installs however extra high-traffic websites, indicating that extra skilled websites are utilizing it.
Squarespace and Wix are to the left and down, highlighting that they’re put in on fewer websites with much less visitors.
A powerful indication that they’re used extra by small web sites and small companies.
Elementor bridges the hole between the 2 and has the load of the WordPress market share, however is utilized by websites with much less visitors.
The urge for food is rising for drag-and-drop, plug-and-play options that make having an internet presence accessible for anybody. That is the area to look at.
Ecommerce CMS Market Share, Shopify vs. Woocommerce
Screenshot from W3 Techs.com, June 2022- WooCommerce has a market share of 13%.
- Shopify has a market share of 6.4%.
The ecommerce CMS area echoes an analogous sample to the web site builders.
Technically, WooCommerce shouldn’t be a standalone CMS, however a WordPress plug-in – which is why it doesn’t seem within the High 10 CMS information desk.
Nonetheless, it’s important to the ecommerce area, so it’s value contemplating and mentioning.
8.7% of all current web sites use WooCommerce, which has a CMS market share of 13.0%.20.3% of all web sites that use WordPress use WooCommerce.
Wanting on the distribution, we will see a transparent sample emerge. Compared to different ecommerce CMS platforms, WooCommere is dominant.
It has extra market share than the opposite opponents mixed:
Magento + OpenCart + PrestaShop + Shopify = 8.9% market share.
Magento may not have the amount of installs, however high-traffic websites favor it – indicating that Magento is a CMS of alternative for greater and extra skilled companies, simply as we noticed with Drupal.
Smaller websites may favor WooCommerce, nevertheless it has the WordPress platform’s weight for market entry and, due to this fact, extra installs – very similar to Elementor.
Shopify has extra market share, however the visitors ranges are just like WordPress.
Shopify noticed huge progress throughout the pandemic of 53% from 2020 to 2021, then 27% from 2021 to 2022, excess of every other platform.
Why Does CMS Market Share Matter To Somebody Working In web optimization?
WordPress retains its dominance within the CMS market share however web site builders equivalent to Wix, Squarespace, and Shopify are on the rise, indicating the place market progress lies, particularly for small companies.
If extra small companies are switching to web site builders, understanding the constraints and intricacies of those platforms for web optimization might be a aggressive benefit.
Shopify is put in on 4.3% of all web sites (not simply websites with a CMS): a complete potential market of fifty million web sites.
With their growing market share, specializing in Shopify web optimization might be a strategic transfer for an web optimization skilled.
Equally, specializing in Wix and Squarespace is a approach to differentiate your self from the competitors.
WordPress is perhaps dominant now, however that additionally implies that many different individuals are servicing that particular CMS.
Aligning with a extra area of interest CMS is usually a strategic transfer for brand new shopper alternatives.
Extra assets:
Information sources
All information collected from W3techs, Could 2022, until in any other case indicated.
W3Tech samples its information from the Alexa prime 10 million and Tranco prime 1 million. Web sites with no content material or duplicate websites are excluded. Limitations of the information supply imply that hosted Tumblr and WordPress.com websites are usually not included as the information assortment doesn’t depend subdomains as a couple of web site.
Featured Picture: NESPIX/Shutterstock
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