SEJ is thrilled to announce that Amanda Zantal-Wiener is our Editor-In-Chief!

This can be a newly created function centered closely on management and technique. Amanda can be overseeing the whole editorial staff and guiding us into our thrilling future.

Amanda joined me to speak about her new function, content material technique, management, and the way a stable content material technique, married with a powerful editorial staff, can empower and encourage your staff.

Earlier than coming to SEJ, Amanda served as Senior Deputy Editor and Content material Supervisor for HubSpot’s social media staff.

SEJ is on this crucial second of development and scale the place it’s an especially necessary time however an especially thrilling time to be coming into this atmosphere as a result of it’s a time of nice change with possibly just a few rising pains. So it’s actually with the ability to see the impression you’re going to have on this development and evolution for SEJ, particularly because it evolves from a weblog to a full-fledged media presence, a full-fledged publication. –Amanda Zantal-Wiener, 20:01

I really like company tradition that doesn’t want a handbook to inform folks easy methods to have company tradition. –Loren Baker, 22:57

There’s lots of alternative in broadening the view {that a} publication has of reports and creating editorial content material that isn’t essentially breaking however continues to be well timed and related and due to this fact newsworthy, and that offers you somewhat bit extra time to actually sit with info and take into consideration what it actually means and add totally different views to it. –Amanda Zantal-Wiener, 49:11

[00:00] – About Amanda.
[08:08] – How Amanda bought to Hubspot.
[14:52] – What are Amanda’s administration & management philosophies.
[18:59] – What attracted her to the SEJ’s Editor-In-Chief function?
[24:23] – The content material advertising objectives of publishers vs. these of instruments and types.
[35:27] – What else is she bringing into this new function?
[41:40] – What to remember when writing content material, and do AI instruments have a spot?
[48:17] – The place will she steer SEJ editorial?

That’s what was what drew me to SEJ’s atmosphere. Specifically, it appeared like an atmosphere the place there have been lots of strong-minded sensible folks. Everyone I interviewed listened. So with the ability to come from that robust stance and that robust standpoint with respect was one thing that stood out to me throughout the interview course of, and that’s not an atmosphere, and that’s not a office dynamic that you just discover in too many locations. –Amanda Zantal-Wiener, 21:06

Every thing is so multi-pronged now. It’s a must to have a multi-channel strategy to content material technique, or else you’re going to fall behind the beginning line. That’s most likely the largest distinction: you must preserve model consciousness in thoughts, model recognition, model recall, thought management, and all of these issues. –Amanda Zantal-Wiener, 29:24

So long as you’ve got that viewers, you can at all times introduce new elements and new issues.–Loren Baker, 34:02

For extra content material like this, subscribe to our YouTube channel: https://www.youtube.com/consumer/searchenginejournal

Join with Amanda Zantal-Wiener:

Amanda brings a big selection of expertise to the desk. From HubSpot, she has labored as an editor and author for corporations reminiscent of Quick Firm and EcoSalon. As well as, her byline might be present in numerous media retailers, together with Thrillist.

SEJ is lucky to have Amanda on board as Editor-In-Chief. Her experience in content material technique and editorial work with stable groups of writers and editors makes her perfect for the challenges we face as a corporation navigating always altering media landscapes, the place relevance is essential!

​​Join with Amanda on LinkedIn: https://www.linkedin.com/in/amandazantalwiener/
Observe her on Twitter: https://twitter.com/Amanda_ZW

Discover her works on her web site: https://www.amandazw.com/

Join with Loren Baker, Founding father of Search Engine Journal:

Observe him on Twitter: https://www.twitter.com/lorenbaker
Join with him on LinkedIn: https://www.linkedin.com/in/lorenbaker


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