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In Common Analytics (UA), we used to open Conduct reviews > Website Content material > Touchdown Pages.
The UA touchdown pages report confirmed us acquisition, habits, and conversion metrics organized by the touchdown web page guests used to enter the location.
You can get extra granular by including segments, secondary dimensions, and superior filters.
This knowledge is important for informing content material technique, prioritizing web page optimization, or fine-tuning conversion-rate optimization efforts.
In Google Analytics 4 (GA4), a touchdown web page report doesn’t come contemporary out of the field – however it’s doable, and in case you observe the steps on this article, you’ll solely should do it as soon as.
How To Create A Touchdown Web page Report In GA4
Login to your GA4 account.
Open Reviews and choose Site visitors acquisition from the Life cycle Acquisition drop-down menu.
Screenshot from GA4, July 2022The usual visitors acquisition report dimension is Session default channel grouping.
A dimension is the descriptive attribute of the information. It makes up the rows in your visitors acquisition desk and the way the information is organized.
Session default channel grouping represents the place Google decided your web site customers got here from.
Screenshot from GA4, July 2022- If we click on the drop-down arrow, we will select other ways to arrange the identical information: the place customers got here from.
However, we need to know the place they arrived (the touchdown web page) on our web site.
A pencil icon within the top-right nook of your display screen signifies you may customise your report.
Screenshot from GA4, July 2022Go forward and click on that pencil icon.
Hooray! Now you can customise your GA4 reviews to incorporate simply what you care about, and nothing you don’t.
Screenshot from GA4, July 2022Enhancing the report won’t change how knowledge is collected, so don’t fear about breaking something.
Okay, so the usual dimension choices in a GA4 visitors acquisition report are primarily based on visitors’s origin. We need to see which web page a consumer entered by.
Below Report Information, click on Dimensions > Add dimension and scroll (in alphabetical order) till you see Touchdown web page.
Click on so as to add Touchdown web page to your checklist of major dimensions.
Screenshot from GA4, July 2022If that’s all you want and need to do right here, click on Save so as to add Touchdown web page as an choice in your drop-down menu for dimensions.
However I hope you’ll hold studying and discover ways to customise a full touchdown web page report, and lock it as a typical report in your primary navigation.
Customizing A GA4 Touchdown Report
Customizing a GA4 touchdown web page report could also be useful in order that it mirrors what you’re most conversant in in Common Analytics (UA).
Below dimensions, click on the three vertical dots to the appropriate of your Touchdown web page dimension and choose Set as default.
Screenshot from GA4, July 2022Save your progress by clicking the blue Apply button within the backside right-hand nook.
Click on “Metrics” to regulate the information proven within the desk columns; it’s the identical course of as enhancing dimensions.
You possibly can click on the X to take away a metric and click on Add metric to select from the checklist of choices.
Screenshot from GA4, July 2022Drag and drop the metrics to rearrange the order through which your desk rows show.
To imitate a UA touchdown web page report, you’d select Periods, New Customers, Engagement Fee, Avg. engagement time, Occasion rely, and Conversions.
Dimensions and metrics are actually set.
I don’t significantly care to have a bar chart for this report, so I’m going to click on the attention icon to the left of the Bar Chart to cover it from view.
Screenshot from GA4, July 2022“Abstract playing cards” are proven on the house web page to get a “fast snapshot” of how issues are doing from customary reviews.
If you wish to add a snapshot of touchdown pages to your house web page, click on to create a brand new card.
Establishing a abstract card goes to be your choice. I like my card preview to indicate touchdown web page customers and occasion rely in a desk format.
Screenshot from GA4, July 2022Save this report as a NEW REPORT.
Saving as a NEW report is vital, as a result of we don’t need to save excessive of our default visitors acquisition report. As an alternative, we need to create a brand new report utilizing the visitors acquisition report template.
Glorious, our touchdown web page report is all set.
To make this report straightforward to retrieve, we will add it to our primary navigation, which is what I’ll present you subsequent.
Including A Touchdown Web page Report To Primary Navigation
Click on on Reviews and take a look at the underside of the left menu navigation. You’ll see a folder icon titled Library.
Screenshot from GA4, July 2022All of your report collections are organized within the Library folder, the place account directors can customise the presentation of reviews.
Click on Edit assortment underneath the Assortment > Life Cycle.
Screenshot from GA4, July 2022Drag your new Touchdown Web page element report underneath Acquisition within the left-hand menu. Click on Save > Save adjustments as a present assortment.
Screenshot from GA4, July 2022You probably did it!
You created a touchdown web page report in GA4 that you would be able to simply discover underneath Life Cycle > Site visitors Acquisition.
Screenshot from GA4, July 2022Fast GA4 Touchdown Web page Step-By-Step
Fast step-by-step information for making a touchdown web page report in GA4:
- Login to your Google Analytics 4 account.
- Open the Life Cycle > Site visitors Acquisition Report.
- Click on the pencil icon to customise your report.
- Choose Dimensions > Add Dimension > + Touchdown Web page.
- Click on three vertical dots to set Touchdown Web page as default.
- Select to maintain a bar graph, line chart, or each.
- Customise metrics to only these you want.
- Save > Save as a brand new report.
- Identify your report: “Touchdown Web page: Site visitors Acquisition.”
- Open GA4 report library.
- Edit Life Cycle Assortment.
- Drag and drop your touchdown web page report underneath Site visitors Acquisition.
Ultimate Ideas
GA4 reporting does have a studying curve, however you don’t should fumble round at midnight.
The define above will create a touchdown web page report in GA4 that you simply’re conversant in and might simply entry.
Are there different GA4 reviews you’d wish to discover ways to create? Tell us on Twitter, LinkedIn, or Fb.
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Featured Picture: BrightSpace/Shutterstock
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