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I’m thrilled to announce that Amanda Zantal-Wiener, a virtuoso marketer and a veteran of media newsrooms, has been chosen as SEJ’s Editor-in-Chief.
This can be a newly created place targeted closely on technique and management, and Amanda will oversee our whole editorial group.
Over the previous 12 months, SEJ has skilled vital progress in our group, model, and our content material choices.
“Our group has expanded in each measurement and variety in simply over a 12 months from 13 to 33 group members, positioned around the globe in 5 nations and 6 time zones,” mentioned Jenise Uehara Henrikson, CEO of Alpha Model Media, dad or mum firm to SEJ.
“Amanda brings deep expertise with how content material technique, married with a robust editorial group, can empower and encourage entrepreneurs who depend on us for steering and discovery of what’s occurring of their world. We’ll look to Amanda to assist us elevate and help our writers and editors to supply the most effective work of their careers.”
As SEJ’s Managing Editor, I’m extremely happy with what the group has completed thus far, together with how our knowledgeable contributors program has developed.
We’re publishing extra knowledgeable content material than ever earlier than – and we’ve expanded our contributor roster to over 130 trade practitioners, recruiting contributors from Oracle, Autotrader, Adobe, Similarweb, and extra.
Our new contributors work and serve purchasers and audiences within the U.Okay., Europe, and Latin America. SEJ has made a concerted effort to shut the gender hole in our publishing operations.
“Two-thirds of our management are ladies, together with our heads of Finance, Undertaking Administration, Gross sales, and Advertising and marketing.” Jenise added.
We’ve additionally launched a brand new interview collection as a way to get innovators and specialists to present their tackle trending matters that affect your work, campaigns, and careers.
In these unique interviews with specialists from Amazon, Dealer Interactive, BrightEdge, Pinecone, Botify, Invoca, and extra, we’ve surfaced tons of actionable perception from working practitioners and trade leaders that can assist you study and develop.
I’m thrilled to welcome Amanda to the group and collaborate along with her on all these initiatives.
In her most up-to-date function, Amanda served as Senior Deputy Editor and Content material Supervisor for HubSpot’s social media group.
There, she oversaw essential components of the model’s social content material technique, managing a number of cross-functional and cross-departmental initiatives and initiatives.
Beforehand, Amanda managed the Information and Tendencies by HubSpot program, the place she served as a reporter, editor, and analyst on the tech trade information most related to entrepreneurs, gross sales, and repair professionals.
“Having labored for a fairly sizeable CRM firm, Search Engine Journal has usually been for me a go-to supply of up-to-the-minute info on the trade information and developments impacting B2B professionals probably the most,” Amanda mentioned.
“SEJ has grown from a site visitors perspective, model perspective, and most significantly a group and operations perspective,” mentioned Loren Baker, our founder and the host of SEJ’s official podcast.
“We’ve blossomed from a one-person weblog to the main publication on search advertising, and that progress brings new alternatives. I’m extraordinarily excited so as to add Amanda to our group,” Loren added.
I requested Amanda what she has in retailer for readers?
“As Editor-in-Chief, I hope to uphold the credo of placing the reader first and upholding SEJ’s already excessive reporting requirements to carry well timed, related info to the search engine optimisation and advertising communities – how, the place, and once they want it,” she mentioned.
Amanda famous that within the trendy enterprise and shopper panorama, the vary of matters falling below that umbrella will proceed to increase.
“I’m excited to carry views as a marketer, journalist, editor, and supervisor to what’s already a outstanding publishing atmosphere,” she mentioned.
Outdoors of labor, Amanda fancies herself a little bit of a ‘Golden Ladies’ aficionado however hopes you received’t maintain that in opposition to her.
On weekends, you may often discover her mountaineering, attempting a brand new recipe, or getting outdoors as a lot as attainable along with her canine, Tullamore.
You’ll be able to attain Amanda with media/press requests and information ideas at amanda@searchenginejournal.com, or on Twitter @Amanda_ZW.
Featured picture: Amanda Zantal-Wiener
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