Creating measurable leads is crucial for driving gross sales.

However you can’t drive gross sales in case your touchdown pages don’t convert.

Touchdown pages play a vital function in segmenting, iterating, and finally optimizing the consumer expertise to enhance marketing campaign efficiency.

Listed here are seven of the most effective touchdown web page builders on the market, and why each is value testing.

1. Unbounce – Finest For CRO

Unbounce is in a league of its personal for optimizing visitors.

A number of options focus particularly on conversion charge optimization. Moreover, over 100 and 25 pre-made responsive templates exist.

Organising a number of touchdown web page variants to gauge efficiency is easy with Unbounce.

Nonetheless, one of the highly effective options Unbounce affords is the AI-powered function referred to as Good Visitors.

Good Visitors applies dynamic customer attributes to redirect visitors to the very best changing touchdown web page variant.

The algorithm consists of a number of attributes corresponding to consumer location, gadget kind, and demographics.

Unbounce additionally has opt-in electronic mail popups and sticky banners to incentivize customers to submit an electronic mail that may connect with your electronic mail platform of selection.

As well as, if you’re operating paid visitors, you should utilize one other useful function referred to as dynamic textual content substitute.

Dynamic textual content substitute rotates the textual content in your touchdown pages to create a customized consumer expertise for consumer segments from paid media.

Greater than 15,000 corporations use Unbounce.


  • Easy to make use of drag and drop performance.
  • Dynamic textual content substitute for SEM campaigns.
  • 125+ templates powered by AI expertise.


  • No choice so as to add customized courses to CTA buttons.
  • Solely premium plans embody redirects and integrations.
  • Greater studying curve than different rivals.

2. Clickfunnels – Finest For Driving Gross sales Leads

ClickFunnels focuses on the total funnel expertise by means of segmented touchdown web page experiences.

Creating touchdown pages that target upselling, cross-selling, and down-selling is seamless with Clickfunnels.

The first differentiation between ClickFunnels is the variety of sales-focused options, pre-made touchdown web page funnels, and coaching offered to entrepreneurs.

Russell Brunson, a extremely seasoned direct response marketer, based ClickFunnels. Russell created an easy-to-use, extremely versatile touchdown web page builder that may drive gross sales leads.

Among the finest options ClickFunnels affords:

  • Membership Funnels.
  • Webinar Funnels.
  • Checkout funnels

And way more.


  • Explicitly designed for producing leads, nurturing leads, and shutting leads.
  • A number of Pre-built funnel techniques.
  • Free and paid coaching occasions from top-tier entrepreneurs.


  • Compared to rivals, it affords fewer customization choices for touchdown pages.
  • Constructing limitless funnels would require a excessive month-to-month charge for many small companies.

3. Wix – Finest For Newcomers

Wix has thousands and thousands of customers worldwide for a purpose.

The Wix platform is straightforward to begin constructing great-looking web sites and touchdown pages.

As well as, Wix has the bottom studying curve on the listing as a result of its extremely intuitive drag and drop consumer interface.

The very best half about utilizing Wix is the free pricing making it probably the most viable choice for customers who wish to get their toes moist.

Wix additionally integrates with over 50 fee options.

As well as, if you’re targeted on ecommerce, you’ll be able to create ecommerce touchdown pages to advertise unique offers and showcase new merchandise.

Wix additionally affords heatmaps to assist optimize the consumer expertise to extend your conversion charge.


  • Free to get began.
  • A number of pre-built templates.
  • A number of integration choices.


  • Restricted management for extra superior choices.
  • Advertisements for the free choice.
  • Non-brandable area identify except you improve.

4. Convert Package – Finest For Driving E-mail Signups

Convert Package affords strong electronic mail journeys, however its touchdown web page builder can be world-class.

Getting began can be free.

Templates are extremely customizable and visually beautiful.

Moreover, Convertkit affords 1000’s of photos from a partnership with Unsplash.

The principle promoting level of Convertkit is the seamless automation integration with third-party instruments.

As well as, segmentation tagging can construct techniques to personalize messages to extend your conversion charge.


  • Free to get began.
  • Hundreds of photos to make use of freed from cost.
  • A number of integration choices.


  • A/B testing is proscribed.
  • The analytics might be extra in-depth.

5. Divi – Finest For WordPress

Divi is a WordPress theme, so constructing a touchdown web page on-site is easy. The Divi web page builder was constructed by Elegant Themes.

Divi affords an in depth library of high-quality templates, highly effective content material modifying instruments, a plugin, and a split-testing optimization instrument referred to as Divi Leads.

Creating touchdown pages is vital, however iterative testing will enhance your odds of success.

For instance, a current check performed by Groove elevated conversions on a touchdown web page by 100%.

Through the use of Divi Leads, you’ll be able to create and check with little to no effort.


  • Excessive-quality templates.
  • Versatile pricing choices.
  • A/B cut up testing capabilities.


  • Divi has a studying curve as a result of all of the options provided.
  • Restricted assist.

6. Instapage – Finest For Businesses

Instapage is just like Unbounce, providing extremely customizable options for touchdown web page creation.

As well as, it affords 80 high-quality templates.

If you wish to construct a touchdown web page from scratch or edit one of many eighty templates, the drag-and-drop touchdown web page builder affords highly effective options which embody:

  • A type builder.
  • Customizable widgets.
  • Integration choices.

Instapage additionally features a useful function referred to as Instablocks.

Instablocks lets you create reusable touchdown web page property you can import into any of your earlier touchdown pages.

Businesses that must create a number of touchdown pages for purchasers will discover the Instablocks function will assist free-up bandwidth.

As well as, warmth maps and A/B testing assist enhance conversion charge optimization.


  • Reusable pages.
  • Constructed-in heatmaps.
  • A/B testing.


  • Customer limitations.
  • Reporting is proscribed.

7. Kickofflabs – Finest For Promotional Pushes

Kickofflabs is superb for promotional efforts on touchdown pages.

You possibly can dramatically enhance your conversion charge by selling contests on touchdown pages.

Contest CTAs have a 3.73% increased conversion charge when in comparison with different CTAs.

As well as, Kicklabs can arrange viral giveaways, sweepstakes, and product launches with little to no effort.

Kickofflabs provides you the choices of controlling the next:

  • Pre-launch waitlist.
  • Bonus entry sweepstakes.
  • Leaderboard giveaways.

And way more.

The touchdown web page builder is intuitive and requires little to no studying curve to arrange promotions.

Kickoff labs additionally provide an SMS choice to increase your attain offline for giveaways.


  • SMS integration choice.
  • A number of contest choices.
  • Pre-launch waitlist.


  • Pricing is expensive for increased trafficked web sites.
  • Restricted template choices.


Relying on what your major focus could also be for making a touchdown web page, the platform you select may have differentiated performance.

There isn’t a proper or incorrect reply to which touchdown web page builder you must use.

Every platform has strengths and weaknesses.

To weigh your choices, take into account your funds and enterprise targets and which platform is probably the most intently aligned to your wants.

Extra sources:

Featured Picture: Griboedov/Shutterstock


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