It’s estimated that there are over 2 million podcasts. This implies it doesn’t matter what business you’re in, there are virtually actually dozens of related podcasts the place you may be a visitor.

Many of those podcasts additionally characterize nice hyperlink constructing alternatives.

On this information, you’ll discover ways to make the most of podcasts to construct extra hyperlinks to your web site:

What’s podcast hyperlink constructing?

Podcast hyperlink constructing is the place you pitch your self as a visitor on business podcasts and obtain a hyperlink from an episode web page.

For instance, I used to be a visitor on the Mastermind.fm podcast some time in the past, and there’s a hyperlink again to Ahrefs on my episode web page:


So long as you select podcasts to pitch to correctly, you’re just about assured a hyperlink from them.

What are the advantages of podcast hyperlink constructing?

Podcast hyperlink constructing has three predominant advantages:

  1. Every episode solely takes round 60 minutes.
  2. It’s a good way to construct homepage hyperlinks and construct up website authority.
  3. You possibly can promote your model and content material to a brand new viewers.

The right way to do podcast hyperlink constructing

Podcast hyperlink constructing is fairly easy and includes 4 steps:

  1. Discover business podcasts
  2. Vet the reveals
  3. Pitch them
  4. Report your episode

Let’s undergo these step by step.

1. Discover business podcasts

Your first port of name is to construct an enormous listing of potential podcasts. There are a couple of methods to do that. I like to recommend making a clean spreadsheet, operating by all of those ways, and including podcasts to the sheet as you go.

Search Google

Google is your greatest buddy in terms of discovering podcasts in your area of interest. Simply seek for the most effective business podcasts, and you need to see loads of listicles. You might also see a podcast carousel within the search outcomes.


In the event you see a podcast that appears promising, add it to your sheet. Be aware down the title of the podcast and its web site.


Search Apple Podcasts

Open the Apple Podcasts app and seek for your matter. Hit “see all” on the reveals to see all of the podcasts associated to your matter.


Be aware down any promising podcasts in your sheet.

Reverse engineer prolific podcasters

If you recognize a prolific podcast visitor in your business, plug their web site’s homepage into Ahrefs’ Website Explorer. Then select the “Precise URL” mode from the dropdown, go to the Backlinks report, and filter for outcomes with “episode” within the referring web page title.


Look by the outcomes and add any related podcasts to your spreadsheet.

2. Vet the reveals

Not the entire podcasts in your listing can be value pitching to, and a few can be extra of a precedence than others. That is why vetting is so essential, as you don’t wish to waste your time pitching the incorrect reveals.

Right here’s a easy course of for vetting:


It’s greatest to begin with the hyperlink information, as you possibly can automate that course of utilizing Ahrefs’ Batch Evaluation device. Simply paste within the web sites out of your listing, export the information, then copy and paste the Area Ranking (DR) information and merge that along with your present listing. 


DR reveals the relative power of an internet site’s backlink profile in comparison with different websites in our database. As such, hyperlinks from pages on excessive DR web sites are likely to cross extra “authority.”

There’s no must exclude podcasts with low DR web sites out of your listing, however it’s often higher to prioritize these with excessive DR web sites if hyperlinks are your precedence. To do this, type your listing by DR from highest to lowest.


Now it’s merely a case of working your means by the listing to verify whether or not the podcast:

  1. Hyperlinks to visitors.
  2. Continues to be operating.


You’ll already know the reply to the primary query for podcasts you discovered utilizing Ahrefs’ Website Explorer.

If each of these items are true, hold the podcast in your listing. If not, take away it.


Do not forget that hyperlinks aren’t the one good thing about being a visitor on a podcast. In the event you come throughout one which doesn’t hyperlink to visitors however has an enormous viewers, it could be value pitching to—merely for publicity. 

3. Pitch the reveals

Pitching to a present is kind of easy. You both comply with its software course of or attain out by e mail and pitch your self as a visitor. 

All the time comply with the applying course of if the present has one, as whoever’s studying the pitch will in all probability ignore pitches from those that can’t comply with easy directions.

For instance, the TechSEO podcast has a visitor submission type:


It gained’t make a lot sense to succeed in out to Dan (the podcast co-host) by e mail right here as a result of he clearly doesn’t wish to obtain pitches that means—and he’s unlikely to desire a visitor who can’t comply with primary directions.

If the podcast doesn’t have an software course of, you’ll must search out the host’s e mail and phone them that means (listed below are six methods to seek out e mail addresses).

As for the pitch itself, everybody’s recommendation right here can be barely totally different. However usually talking, you’re going to wish to cowl the three Ws:

  • Who? Clarify who you might be, who you’re employed for, and many others.
  • Why? Clarify why you’d be a very good podcast visitor. Promote your self.
  • What? Clarify what you wish to discuss about.

Don’t pluck your “what” out of skinny air. It ought to be one thing that’s more likely to attraction to the present’s viewers, hasn’t been lined earlier than, and aligns along with your experience.


If doable, pitch one thing you’ve written or talked about earlier than. You possibly can then use that as your notes for the podcast episode.

For instance, if I have been reaching out to the TechSEO podcast, it will make sense for me to pitch an episode about duplicate content material. It is because the subject clearly appeals to the present’s viewers and is one thing I’ve written about already.

And whereas trying by its episode historical past, I spotted the present has seemingly but to cowl this matter:



Ship pitches in batches, as most hosts gained’t reply. In the event you can ship 5 to 10 per week, then you need to be capable of construct up a reasonably constant circulate of podcast appearances.

4. Report the podcast

Recording your podcast is the simple half as a result of the host usually handles many of the heavy lifting. You simply want to point out up on time and reply their questions.

Listed below are a couple of suggestions to ensure issues go easily:

  • Spend money on a good microphone
  • Be sure to have a steady web connection
  • Discover a quiet place (no espresso outlets)

Normally, it’ll be a couple of weeks earlier than your episode goes dwell. The host will probably notify you when it does.

Are you able to construct hyperlinks by internet hosting your personal podcast?

Sure. Podcasts typically entice hyperlinks from listeners who reference visitors in their very own content material. This makes internet hosting a podcast one other option to doubtlessly entice backlinks.

For instance, if we plug Authority Hackers into Website Explorer, go to the Greatest by Hyperlinks report, and filter for pages with “#” within the titles, we see that fairly a couple of of its podcast episodes attracted backlinks.



We’re utilizing “#” as a footprint as a result of Authority Hacker makes use of the #000 format for the episode quantity within the web page title. 

Nevertheless, internet hosting a podcast is quite a lot of work, so it’s not one thing we advocate doing solely for hyperlink constructing functions. Hyperlinks are extra of a further profit. 

Remaining ideas

Podcasts are a good way to get extra hyperlinks and publicity on your model. You may as well point out different related content material throughout the podcast to show it to a wider viewers, and which will result in much more backlinks.

Bought questions? Ping me on Twitter.


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