Google Adverts customized columns present the flexibleness to develop experiences with extra of the info factors your particular person enterprise cares about.

Now, Google is supplying you with much more choices when creating customized columns. Let’s take a deeper have a look at the brand new modifications.

New Google Adverts Customized Column Options

The growth of customized columns now means that you can carry out the next:

  • Embody spreadsheet features
  • Calculate and examine metrics throughout date ranges
  • Reference different customized columns in a components
  • Add extra non-metric columns in your components, together with columns like Marketing campaign identify, Price range, and extra
  • Make the most of new column codecs like “Textual content”, “True/False”, and “Date”
  • Apply a number of filters to at least one components
  • Filter by customized variables for conversions

Right here’s an instance of how your customized columns will show at an summary stage:

An example of where custom columns show in Google Ads.Picture credit score: Assist.Google.com, April 2022

Spreadsheet features will can help you create columns primarily based on “IF” statements, for instance. The total categorized record of spreadsheet features you may add are:

  • Arithmetic
  • Logic
  • Textual content
  • Date

Customized Columns Availability

Google notes that the customized columns you create can be accessible in different reporting instruments. These embrace:

  • Report Editor
  • Dashboards in Google Adverts

Being able to share customized columns with dashboards and reporting instruments may help make your experiences extra refined and extra related to your audience.

How To Create A Customized Column

In Google Adverts, click on on the “Columns” button above your marketing campaign overview (or advert group stage, whichever you’re going to be creating them at.

How to modify your custom columns in Google Ads.Picture credit score: screenshot taken by writer, April 2022

Then, click on on “Modify Columns”, and also you’ll be met with an choice to create “Customized Column”:

Where to create a custom column in Google Ads.Picture credit score: screenshot taken by writer, April 2022

Now, that is the place you’re in a position to get inventive. With customized columns, you will have (nearly) infinite choices to create metrics or columns that suit your wants.

You’ll must enter a reputation on your customized column. You do have the choice to create description as effectively, as much as 180 characters.

If in case you have an advanced metric you’re constructing, it could be useful to incorporate that data within the description.

Creating a new custom column from scratch in Google Ads.Picture credit score: screenshot taken by writer, April 2022

Should you’re new to creating customized columns, Google provides you completely different Components concepts to get you began. These are positioned on the right-hand aspect of the screenshot above.


With customized columns, you’re now not restricted to the normal Google Adverts choices.

Customized columns provide the freedom and suppleness to watch and report on metrics that take advantage of sense on your firm.

Customized columns are additionally a great way to arrange your campaigns, advert teams, and key phrases primarily based on the inputs of your columns.

Have you ever used customized columns but? How do you employ them to benefit? We’d like to listen to!

Supply: Google Adverts Assist

Featured Picture: Menara Grafis/Shutterstock


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