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For a few years, web sites have collected consumer information to both promote to third-party websites or use for his or her focused promoting.
Essentially the most well-known examples embrace Fb and Google.
Serving an advert or exhibiting related search outcomes in regards to the sneakers you wished appeared like a comparatively innocent use of private information that labored to (what appeared like) everybody’s profit.
Then the information scandals began.
From the Microsoft Hotmail scandal to Cambridge Analytica to the Zoom scandal of 2020, on-line customers have felt the sting of leaked information.
These scandals have made customers extra conscious of how their information is getting used on the internet – and left many questioning how you can have extra on-line privateness.
Enter DuckDuckGo.
What Is DuckDuckGo?
DuckDuckGo is a search engine created by Gabriel Weinberg in 2008. This search engine is devoted to the net privateness of its customers.
Their search options embrace:
- Maps.
- Climate.
- Native enterprise solutions.
- Information.
- Pictures.
- Movies.
- Merchandise and buying.
- Definitions.
- Wikipedia references.
- Forex conversions.
- Flight info.
- Calculator.
- Timer.
- Sport scores.
- Query and reply references.
DuckDuckGo additionally consists of what they name bonus options:
- Shortcut instructions that take you on to different web sites from the search engine.
- Language and area localization.
- Customizable themes, together with a darkish theme.
DuckDuckGo additionally has apps and extensions for numerous working techniques and browsers.
So, you’ll be able to nonetheless use Chrome, Safari, or every other favourite browser and keep away from being tracked.
DuckDuckGo Consumer Statistics
DuckDuckGo is the second hottest cell search engine within the U.S.
DuckDuckGo customers remodeled 8 billion search queries in Q1 of 2022.
DuckDuckGo holds 0.68% of the search engine market share worldwide.
Nonetheless, within the U.S, DuckDuckGo holds 2.51% of the search engine market share.
The DuckDuckGo Chrome extension app has over six million customers.
Promoting on DuckDuckGo is 10 instances cheaper than Google.
DuckDuckGo has raised $13 million in funds.
DuckDuckGo operates with a workers of 172 folks.
How Is DuckDuckGo Totally different From Different Search Engines?
Whenever you go to a web site, that web site takes observe of your IP handle by way of community routers, so that they know the place to ship the data.
Usually, a web site shops your IP handle and the information.
Nonetheless, DuckDuckGo guarantees to cover your IP handle when utilizing its search engine.
Whenever you click on on a search outcome, the hyperlink redirects the data request to forestall it from sending your search phrases to the location.
Primarily, the websites know that you just visited them, however they don’t know from the place or with what key phrases.
Moreover, to supply a personalised search expertise, Google, Yahoo, and Bing monitor your search historical past and private information (even in incognito mode).
This observe helps these search engines like google and yahoo ship focused adverts and customized search outcomes.
DuckDuckGo takes the other strategy from different search engines like google and yahoo.
DuckDuckGo guarantees to keep away from gathering that information so you’ll be able to escape what they name the “filter bubble.”
DuckDuckGo’s search outcomes should not personalized based mostly on private desire, search historical past, or location.
No Saved Search Historical past
Take into consideration all of the belongings you seek for on-line: medical info, monetary options, location-based queries, and many others.
A few of these searches might be fairly private.
Different main search engines like google and yahoo promote that info to advertisers to allow them to serve you customized adverts.
DuckDuckGo guarantees by no means to retailer your search historical past, ever.
Each time you utilize DuckDuckGo’s browser, you’ll be able to count on a brand new search outcome.
So how do they make cash?
By nonetheless serving you adverts, after all.
Nonetheless, the distinction is that DuckDuckGo targets the key phrases you seek for as an alternative of being based mostly on you.
So, should you seek for pens, it’ll present you adverts for pens.
Nonetheless, should you then seek for stationery, it’ll present you adverts for stationery.
No Third-Celebration Trackers
Do you know that Google tracks web site guests on 86% of the highest 50,000 web sites globally?
That’s as a result of many websites use Google Analytics to assist monitor guests. Moreover, Google runs three of essentially the most intensive non-search advert networks most websites use: Adsense, Admob, and DoubleClick.
So it’s arduous to get away from Google. Yahoo and Bing additionally monitor your web utilization to construct profiles on you.
Fb is one other tech big that tracks customers behind the scenes.
Nonetheless, their protection is simply 36% of the highest web sites.
DuckDuckGo’s browser and cell app promise to dam trackers from different search engines like google and yahoo, Fb, and different trackers.
So for these trying to keep nameless once they enterprise off the various search engines, DuckDuckGo might be your reply.
Unfiltered Outcomes
Have you ever ever heard of the filter bubble?
The filter bubble happens when customers encounter info that reinforces their very own beliefs.
Contemplating that Google, Bing, and Yahoo are greatest identified for offering customized search outcomes, you’ll be able to think about this occurs incessantly.
What does this imply for searchers?
When you have political leanings or different ideologies, the main search engines like google and yahoo do not forget that and filter out content material they suppose you’ll skip.
Due to this fact, you usually tend to be served outcomes you already agree with.
DuckDuckGo, however, believes that search outcomes ought to be unbiased.
Due to this fact, their search outcomes web page offers everybody the identical outcomes, no matter their political desire, cultural bias, or different demographics.
What Crawler Does DuckDuckGo Use?
DuckDuckGo makes use of over 400 sources to supply outcomes, together with sources comparable to:
- Bing.
- Yahoo.
- Apple Maps.
- Wolfram Alpha.
- Yandex.
Additionally they use DuckDuckBot, their net crawler, and different crowd-sourced websites like Wikipedia to generate their equal of a snippet.
Nonetheless, they explicitly verify that they don’t use any sources from Google.
Moreover, as a part of their strict privateness coverage, they promise by no means to share any private info with their companions.
That is reassuring to those that need their web utilization to remain non-public.
Execs And Cons Of DuckDuckGo
Although Google remains to be the massive man on prime, the variety of DuckDuckGo’s customers is climbing steadily.
They don’t monitor customers, so it’s unimaginable to get an actual quantity.
However DuckDuckGo reported that 80 million folks used their search engine as of November 2020.
Whereas DuckDuckGo might seem to be the excellent resolution for these with privateness considerations, there are some execs and cons to this various search engine.
Execs of DuckDuckGo:
- Absolute privateness when looking.
- Bangs shortcuts to take you on to a web site.
- Clear interface.
- No focused adverts.
- Unbiased search outcomes.
- One-page search outcomes.
- No social engineering based mostly in your searches.
Cons of DuckDuckGo:
- Not as many search engine perks as Google, Yahoo, or Bing.
- The search algorithm is just not as superior.
- Restricted search outcomes.
- No safety from malware or viruses.
- Weak rating components.
- Mapping and picture outcomes should not nearly as good.
When you worth your on-line privateness and don’t thoughts taking a number of further minutes to go looking, then DuckDuckGo is a viable various.
Nonetheless, should you like all of the bells and whistles of different main search engines like google and yahoo, do not forget that these luxuries come at a price.
Extra sources:
Featured Picture: Iconbunny11/Shutterstock
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