For those who’re contemplating promoting your web site, you could understand how a lot your web site’s price. Whereas there are numerous web site worth calculators on the market, most of them are inaccurate at finest.

Web site worth calculators base their numbers purely on visitors and area score. To provide you an concept of how inaccurate that’s, a web site that I’m within the technique of promoting for $500K was valued by one in every of these calculators at $14K.


Don’t fear—I’m going to show you how you can truly make an correct evaluation of how a lot your web site may promote for.

How are on-line companies valued?

When you’ve got a web site that doesn’t get any visitors or make any cash, it’s in all probability not price something. However it could have worth if in case you have a high-value area title—however that’s a wholly completely different article.

For those who do get visitors and/or have an revenue, that makes your web site an internet enterprise. And there are a number of completely different ways in which web sites (and on-line companies) might be valued.

The worth of your web site comes down to a few issues:

  1. The revenue you generate (and the place that revenue comes from)
  2. Your web site’s visitors (and the standard of that visitors)
  3. Extra added worth (e.g., backlink profile, social media viewers, or e mail checklist)

Let’s rapidly break down every of those and the way they have an effect on your potential sale worth.

Revenue a number of

The most typical (and highest-paying) technique of valuing a web site is a direct a number of of your small business’s web revenue. Internet revenue is how a lot your small business takes house after bills.

On the time of this submit, a typical web site sells for between 30 instances and 45 instances of the month-to-month web revenue. So when you earn $10K monthly web revenue, your web site can possible promote for $300K to $450K.

The place your web site falls in that vary can depend upon numerous different elements, such as:

  • When you’ve got a number of revenue streams Web sites that solely have a single revenue stream (reminiscent of Google AdSense or Amazon Associates) promote for lower than web sites with a number of revenue streams (e.g., a mixture of advertisements, associates, and bodily or digital merchandise).
  • How reliant you might be on paid promoting In case your revenue depends on a posh construction of paid promoting that isn’t straightforward for a non-expert to run, that may decrease the sale worth.
  • When you’ve got normal working procedures (SOPs) An SOP is a doc that particulars precisely how you can do duties inside your small business, reminiscent of the way you write, edit, and publish an article or the way you construct hyperlinks. They make it simpler for the brand new proprietor to take over, which may increase the sale worth.

We’ll calculate your web revenue (together with subtracting add-backs, which I’ll clarify) in step one of the valuation. For now, let’s have a look at different methods to worth your web site and enhance your month-to-month a number of.

Web site visitors

The second-most-common manner of valuing a web site is by figuring out how a lot visitors the web site will get. That is what most of these “on-line web site price” calculators use, and it’s type of garbage.

As I mentioned within the intro, the web site that I’m negotiating $500K for was valued at a meager $14K by these visitors worth calculators.

Ahrefs estimates the month-to-month natural visitors worth to be price virtually 10X that (at $130K) if we have been to pay for it through search advertisements. So these calculators are poor judges of worth.

Ahrefs' website traffic valuation metric in Ahrefs' Site Explorer

If I have been promoting the positioning primarily based solely on the visitors and it wasn’t making a lot of an revenue, this is able to in all probability be a extra correct worth.

However you possibly can nonetheless use visitors to assist in your valuation. On the very least, the high quality of your visitors (not the uncooked amount) can assist you obtain a better month-to-month a number of in your sale.

For those who get most of your visitors from search engines like google and yahoo, your web site shall be price greater than a web site that will get most of its visitors from social media or paid promoting.

It is because natural visitors takes longer and is tougher to accumulate than paid visitors. It requires creating high-quality content material and constructing hyperlinks, amongst different issues.

Different valuation elements

Past web revenue and visitors, there are a number of different issues that may push up that revenue a number of. These embrace:

  • Your Area Ranking (DR) rating and the standard of your backlinks.
  • Your e mail checklist and social media following.
  • Every other hard-to-duplicate elements.

Backlinks are extraordinarily necessary for SEO (website positioning). And the upper the standard of hyperlinks pointing to your web site, the extra it could be price. The DR of your web site is a rating Ahrefs makes use of to gauge the power of your backlink profile.

You may examine your DR without cost with our web site authority checker.

Ahrefs' website authority checker

Nevertheless, merely taking a look at your DR will not be sufficient—it’s a must to dig deeper.

The place are your backlinks truly coming from? Are they from extremely authoritative websites which are troublesome to construct hyperlinks from, reminiscent of cash.com or bankrate.com? Or did you utilize personal weblog networks (PBNs) and different low-quality hyperlink constructing ways?

If it’s the previous, that can increase your month-to-month a number of.

You need to use the Referring domains report back to see what backlinks you will have and get a tough concept of the standard of these hyperlinks. Simply plug your web site into Ahrefs’ Web site Explorer and click on “Referring domains” on the left.

Referring domains report in Ahrefs' Site Explorer

Moreover, a robust e mail checklist or social media following with good engagement shall be precious to any potential purchaser. Not simply uncooked numbers; engagement is what actually issues. It’s simply too straightforward to pay a couple of dollars to artificially inflate your e mail or social media with low-quality bots.

Lastly, in case your web site has something that’s distinctive and troublesome to duplicate, that’s typically precious to a purchaser. 

For instance, I constructed an RV mortgage calculator software for my web site that value hundreds of {dollars} to have a developer construct. This software went on to rank for the key phrase “RV mortgage calculator,” making it much more precious.

Three steps to calculate your web site’s price

Now that the elements that have an effect on your web site’s sale worth, let’s truly provide you with a quantity for you! Every of those steps gives you a price—however the extra you comply with, the extra real looking your valuation will grow to be.

Step 1. Create a monetary spreadsheet

The very very first thing you must do to calculate your web site’s price is create a spreadsheet, which incorporates your revenue and loss, add-backs, and web revenue.

Right here’s an instance of what which will look like:

Website value profit & loss spreadsheet

You create a column on your income, then columns for every month. Do the identical factor together with your bills. Income – Bills = Internet Revenue.

When you’ve listed your revenue and bills, then you possibly can create a bit for add-backs (additionally referred to as Discretionary Spending). These are bills that the brand new proprietor received’t incur sooner or later or wouldn’t have incurred if they’d owned the enterprise.

For instance, issues like proprietor salaries, hyperlink constructing or content material that created enterprise development, or net growth.

Add-backs and discretionary spending calculator

With that finished, calculate your web revenue: Income – Bills + Add-Backs = Internet Revenue.

After you have the web revenue for the final 12 months, merely add all of that collectively and divide by 12 to get your common month-to-month revenue. Then take your common month-to-month revenue and multiply it by 30 to 45 to get a spread your web site may promote for.

If that’s all you wished—you’re finished! However if you wish to take it a step additional and get a greater concept of what you possibly can realistically promote your web site for, transfer on to step #2.


In case your web site doesn’t have any revenue and also you purely need a valuation primarily based on visitors, you may get a tough concept through the use of the visitors worth metric within the Overview report from Ahrefs’ Web site Explorer. It represents an estimated month-to-month value of visitors from all key phrases a web site is rating for if paid through PPC.

Overview report of Ahrefs' site in Ahrefs' Site Explorer

Step 2. Contact web site valuation corporations

There are on-line web sites/enterprise brokers who can assist consider the worth of your web site and allow you to discover a purchaser, negotiate phrases, and shut the sale.

Locations like Empire Flippers and Flippa are examples of such brokers.

They are going to consider your web site’s price without cost. Simply head to their web site and fill out a kind, and also you’ll know your web site’s price inside a week.

I like to recommend going via this course of even when you don’t truly plan on utilizing their brokerage providers as a result of it gives you a significantly better concept of what your web site can realistically promote for within the present market. They do that for a residing, so that they’re fairly good at it.

Once you enroll, you’ll get a Vendor’s Dashboard with inquiries to reply and, ultimately, gives on your web site.

Empire Flippers' Seller Dashboard

As soon as this half’s finished, step #3 will allow you to get the most effective deal doable.

Step 3: Search for different events to get the most effective deal

Working with brokers has numerous perks: They’ll discover the client for you, assist negotiate the deal, and guarantee a seamless transition into the brand new proprietor’s arms. In addition they present authorized assist and make it so that you don’t want to rent an lawyer or fear about contracts and different advanced issues.

Nevertheless, to offer these providers, they take a hefty charge. In Empire Flipper’s case, it’s 8% of the sale worth as much as the primary $700K as of this writing.

If you wish to get a greater deal and take extra house if you promote, you must contemplate discovering the client your self and hiring an lawyer to supervise the deal. Ultimately, in case your web site is sufficiently big, this may find yourself saving you cash.

That mentioned, if in case you have a smaller web site, it will not be definitely worth the problem to save lots of a tiny quantity.

But when your web site is larger, you’ll find consumers in numerous methods. You may attain out to opponents on to see in the event that they’re thinking about buying you, or you possibly can look to different events who can profit from proudly owning your web site.

For instance, when you personal a web site about automotive work, you possibly can attain out to mechanics or corporations that promote auto elements or bloggers who write about comparable subjects.

It is going to be numerous additional work and guide outreach to search out your self a purchaser. However in order for you the most effective worth, it’s the one option to get it.

5 methods to extend your web site’s sale worth

Now you will have an concept of what your web site is price and need to see that quantity get larger. How do you try this? Clearly, you are able to do it by making extra money. However past that, listed below are 5 methods to extend your sale worth:

1. Diversify your revenue streams

Keep in mind how I mentioned web sites with a number of revenue streams promote for greater than these with a single revenue supply? Nicely, when you solely have one or two methods of earning money, increasing that can assist your a number of.

You are able to do that by:

  • Including show advertisements to your web site via a show community like Ezoic or AdThrive.
  • Branching out to different associates in addition to Amazon.
  • Creating and promoting your personal bodily or digital product.

For those who’re in a position to, I extremely advocate figuring out affiliate partnerships immediately with the businesses you like to advertise. 

Amazon’s associates program is nice and simple to make use of, however it solely pays a number of %. For those who work out your personal partnerships, you may get wherever from 5% all the best way as much as 30% or extra. It pays to construct relationships and do issues others are too lazy to work on.

2. Negotiate increased charges with associates

If you have already got partnerships with completely different associates, a straightforward option to enhance your revenue is by negotiating a better price. 

It’s extraordinarily frequent for associates to offer out a better fee when you simply ask—as long as you will have an present relationship with them and also you’re truly sending them gross sales.

Ship them a fast e mail like this:

Hey [Name],

I’ve been working with you for X months/years now, and we’ve despatched $X in gross sales to you. It’s been great working with you, and we love selling your merchandise!

If you’ll be able to bump our fee as much as X%, that can give us extra funds to advertise your merchandise to a wider viewers and create extra content material round your model.

Can we discuss getting this price enhance?


[Your Name]

Lastly, don’t be afraid to select up the telephone and name them. It will possibly typically be simpler to barter over the telephone or on a video name. You need to use the facility of human connection, as you’re not simply an e mail tackle on a pc display screen.

3. Cut back prices

For those who cut back your small business’s prices, you possibly can promote it for extra money. Duh, proper?

Some straightforward methods to cut back prices:

  • Canceling subscriptions you’re not utilizing
  • Paying for instruments yearly as a substitute of month-to-month to save
  • Evaluation your funds and take away or cut back any pointless bills

This one’s fairly self-explanatory, so I’ll depart it at that.

4. Diversify your visitors sources

Similar to diversifying your revenue sources can enhance your web site’s worth, having a number of visitors sources can provide the identical end result.

I already talked about that natural visitors is extra precious than paid visitors. So you can begin website positioning efforts to get extra natural visitors.

Apart from that, you may also create and promote your model on a number of social media channels. Begin a TikTok account or a YouTube channel. Cross-post on Instagram and Fb. Perhaps even begin a Fb group and construct a group.

These are all methods to extend your web site’s visitors and, in the end, how a lot you possibly can promote it for.

5. Create normal working procedures

SOPs not solely make your small business extra precious to consumers, however additionally they make it simpler to run and rent folks to do the duties you’ve documented. This, in flip, makes it simpler to scale up your small business and make extra cash.

Basically, an SOP is a doc that outlines precisely how you can do a particular process in your small business step-by-step. They typically embrace screenshots and even movies.

Right here’s an instance of one in every of my SOPs on discovering and reaching out to influencers for content material promotion:

Example of an SOP

It breaks down every step, explains the objective and course of, and hyperlinks to movies on how you can particularly do every a part of the method.

Right here’s a superb information by Candy Course of that teaches you how you can make SOPs.

So must you promote your web site?

At this level, you must understand how a lot your web site is price and how you can enhance that quantity.

For those who’ve bought this far, it in all probability means you will have a worthwhile on-line enterprise—one thing many individuals envy. Are you certain you need to promote it?

For me, I made the choice to promote one in every of my web sites I’ve been engaged on for almost a decade as a consequence of private causes, a necessity for capital, and (most significantly) burnout.

I used to be uninterested in engaged on it in spite of everything these years. It was a tremendous enterprise that largely ran itself, however I used to be prepared for a brand new chapter in my life. 

If that’s you, possibly it’s time to promote.


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