Managed WordPress internet hosting firm WP Engine introduced they have been buying Scrumptious Brains, the corporate behind 5 common plugins relied on by tens of millions of customers worldwide.

The acquisition consists of plugins which are extremely common with the WordPress improvement neighborhood embody:

  • Superior Customized Fields (ACF),
  • WP Migrate,
  • Higher Search and Exchange,
  • WP Offload SES
  • WP Offload Media

What The Acquisition Means For Scrumptious Brains Plugins

Maybe of high concern for patrons of the plugins are modifications. WP Engine reassures that no important modifications will occur and that they may proceed to assist the event and enchancment of them.

All 5 Scrumptious Brains plugins will proceed to be up to date and made appropriate with future releases of WordPress. The event groups may even stay the identical and the plugins will proceed to stay accessible in present WordPress repositories.

Their announcement acknowledged that this acquisition is completed within the spirit of their dedication to open supply. WP Engine additionally acknowledged that they may honor lifetime licenses to the merchandise.

WP Engine shared the next information with Search Engine Journal:

“The plugins will stay free and within the repository and we’re honoring lifetime licenses for Professional variations.

We’re bringing on the Scrumptious Brains staff and they’ll proceed engaged on the plugins.

As we have now with different instruments like Genesis and Native, WP Engine additionally plans to develop assist for contributors and the broader WordPress neighborhood by offering significant alternatives for continued collaboration and the continuing upkeep and improvement of ACF, WP Migrate, and the extra builder instruments which are being acquired.

Initially, we’re going to be centered on integration and following the present roadmaps by way of that integration. Our aim is to all the time make the WP Engine providing extra worth for patrons however it’s nonetheless too early to share concrete particulars on that.”

WP Engine and Headless CMS

WP Engine additionally shared that they’re dedicated to innovating and investing in making WP Engine a pacesetter for constructing and modeling content material for headless WordPress websites, highlighting the synergy between ACF and their Atlas Content material Modeler (ACM).

They shared with Search Engine Journal:

“The mixture of ACF and ACM will create the undisputed commonplace of content material modeling for headless WordPress, additional cementing WordPress’ place as a best choice for headless CMS architectures.”


Scrumptious Brains plugins, its clients and the WordPress neighborhood stand to achieve from this acquisition, making the acquisition a win-win-win for all concerned.


Learn the Official Announcement

WP Engine Acquires Standard Scrumptious Brains WordPress Plugins Together with Developer Favourite Superior Customized Fields

Learn Explainer for Scrumptious Brains Prospects

What WP Engine’s Acquisition of Scrumptious Brains Merchandise Means For You


Previous articleInstagram Releases New Reels Options
Next articleThe way to Write Higher Content material Sooner


Please enter your comment!
Please enter your name here